Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Enders TMT Leaders Live conference 2026
Join our conversation on the outlook for the media, telecoms and tech industries
4th June 2026 | Convene, 133 Houndsditch
Service revenue growth improved to -0.6%, aided by price-increase mechanics, although this will reverse next quarter.
FinTech MVNO launches have been somewhat tentative thus far, and mobile speed-tiering looks set to become the norm.
O2 has stepped up its price aggressiveness in both SIM-only and with-handset unlimited tariffs and is now the price-leading operator brand in this popular segment.
Shareholders of Nexfibre, which agreed to acquire Netomnia in February, confirming a previous FT report, have previously expressed a desire for further acquisitions in the fragmented sector, which has more than £9bn of net debt, according to Enders Analysis.
“OpenAI has refused to share chat contents with advertisers (it cannot risk eroding user trust), making external verification a requirement to prove effectiveness and build the necessary advertiser trust to transition into being a core part of media budgets,” said Claire Holubowskyj, senior research analyst at Enders Analysis.
“It proves performance but can’t deliver it: OpenAI is still developing the model for chatbot-native advertising and is yet to land on a truly differentiated format,” Holubowskyj said.
Karen Egan, managing director of telecoms at Enders Analysis, said it was “difficult to see any negatives” with the deal.
“It offers a way of sharing the substantial cost of serving multinational customers. Telecoms is a scale business, and once outside your home market it’s very difficult to have that scale without partnering up,” she said, adding that the equalisation payment was “quite a boon in a world where cash is all-important”.
Karen Egan, head of telecoms at Enders Analysis, said the move to prioritise the UK made a lot of sense. “A lot of the international expansion was just folly really, and more suitable for different times when the industry had more growth in it, and was much less competitive,” she said. “The priority has become much more getting your own house in order domestically.”
The transition to IPTV brings benefits to consumers with the availability of significantly more content—mainly global—and greater functionality on the TV set.
However, the emergence of global TV operating system (TVOS) providers has changed the business model of TV manufacturers and introduced an intermediary between broadcasters and consumers.
Prominence regulation can only go so far. Domestic broadcasters need to secure a fair return from Connected TV (CTV) platforms so they can continue to invest in locally-produced content and protect the wider TV ecosystem.
Headcount at tech’s big five of Apple, Meta, Google, Microsoft and Amazon has been effectively flat since 2022, according to figures from Enders Analysis.
“Proving to the market that AI can deliver a productivity dividend is critical as one of the use cases for the technology,” analysts at Enders noted. “‘Right sizing’ the overall headcount becomes the headline example.”
The government has narrowed the options for DTT switch-off to two dates, but copious details remain undecided, with clarity likely to take some time to emerge.
The DTT spectrum could improve rural and deep in-building coverage considerably, with the focus likely to be on the readily-usable 600MHz band which will be freed up in 2035 under either scenario, and is particularly attractive for BT/EE.
The impact on the broadband market is harder to judge given multiple uncertainties, with there being a potential boost to broadband adoption, albeit price control is a threat. However, playing a more active role in TV distribution is an opportunity.
The BBC spends roughly £300m ($395m) a year on terrestrial-TV transmission, according to Enders Analysis, a media-research firm. Mobile-network operators covet the spectrum for 5G.
The UK’s largest mobile virtual network operator, which has more than 5.8mn customers according to estimates by Enders Analysis, has held initial talks about offering broadband services over Virgin Media O2 and Nexfibre’s fibre networks, according to two people familiar with the matter.
The plans, which are at an initial stage, would revive Tesco’s broadband offering 11 years after it sold its previous broadband service, which comprised 75,000 customers, to rival TalkTalk. Since then, the company has focused on its mobile offering, which has grown from 4.4mn customers in 2015 to 5.8mn this year, according to figures from Enders Analysis, with subscribers drawn to its affordable prices and strong customer service.