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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Online advertising adapts: Chat the centre of transformation
23 October 2026The pursuit of AI-native advertising formats has landed on chat as the most feasible route to add value, although the effect is to amplify existing strengths and weaknesses.
Practical constraints are slowing the agentic transformation beyond automation. Efficiencies are still the primary value-add, with agencies and adtechs looking to offset a greater infrastructure cost burden.
The end-to-end platform model continues to win: the arena for competition is now shifting towards commerce and control of user access points as scale and data advantages persist.
Netflix Q3 2026: Resetting the narrative
21 October 2026Despite strong revenue growth in Q3 (+12% YoY to $12.9 billion) and operating income that also beat guidance (+37% to $4.5 billion) more attention will be paid to Netflix's ruthless attempt via layoffs to reset a corporate narrative that has drifted towards a perception that the company has plateaued.
Four years along, Netflix's advertising business has yet to prove truly incremental, now contributing to overall price sensitivity, ARPU drag and net engagement loss. These consequences will only be intensified by the necessity to increase prices to continue revenue growth.
Despite denials, management is clearly floating the idea of the introduction of a free tier. With the aforementioned internal forces already in motion, this would be a difficult product to design.
Karen Egan was quoted in The Times on "Starlink poses growing threat to UK and EU telecom providers"
20 October 2026“I think they will go for a strategy of optimising their revenue, which is probably to keep premium pricing where they don’t have fibre competition, rather than bringing down pricing to maximise the take-up,” Karen Egan, head of telecoms at Enders Analysis said.
Enders Analysis was mentioned in the Financial Times on "Virgin Media O2 owners push CMA to reconsider £2bn broadband deal"
20 October 2026A Netomnia-Nexfibre combination would create an 8mn-home fibre network. BT’s Openreach serves nearly 25mn homes with fibre broadband, while its retail division has 30 per cent market share, according to estimates from Enders Analysis.
“The financial community has begun to recognise creators as proper businesses,” says Ben Woods, head of creator economy at Enders Analysis.
Enders Analysis was mentioned in The Times on "Broadband investors warn blocking takeover would undermine UK’s image"
19 October 2026The deal would mark the first move towards consolidation in the broadband industry, which has come under mounting pressure from higher interest rates on its rising debt levels, which stand at more than £9bn, according to Enders Analysis.
DAZN goes for growth: Global expansion postpones breakeven
13 October 2026Recent deals for Ligue 1, the FIFA Club World Cup and Foxtel signal DAZN is focused on global expansion, but this has postponed group breakeven.
Rights have been renewed at lower costs due to tepid competition and wider uncertainty in the broadcasting landscape, which support its improving margins.
Global scale may be a competitive advantage, but DAZN must still prove that global synergies improve local economics and generate a positive margin.
Karen Egan was quoted in the Financial Times on "How BT’s TalkTalk swoop left broadband rivals fuming"
13 October 2026The cost of building out networks has left the lossmaking “altnets” saddled with over £9bn in net debt, according to calculations by Enders Analysis. Some providers, such as London’s G.Network, have fallen into administration, while lenders to others have been forced to write down the value of their debts.
“The crucial difference between these deals is that TalkTalk is a proven failed-firm situation, with it having been publicly for sale for at least the past four years but with no credible buyer,” said Karen Egan, head of telecoms at Enders Analysis.