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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Claire Enders, CBE appeared on BBC Radio 5 discussing Trump TV
25 September 2026
Tom Harrington was quoted in The Media Leader on "What Paramount’s takeover of Warner Bros Discovery means for global TV and cinema"
24 September 2026Tom Harrington, head of television and media research company Enders Analysis, told The Media Leader “the concessions appear quite palatable for Paramount”. He noted they are mid- rather than long-term concessions, “meaning they may well have little impact on what was going to happen anyway”.
Harrington described that the terms of the settlement mean there is “little protection for longer-term studio cinema output, for which Paramount and Warner are incredibly important,” which could result in a “declining volume and breadth of films being theatrically released”, negatively impacting cinemas just at the moment the film industry is finally emerging from a post-Covid and post-writers' strike slump.
Categorising streaming engagement
24 September 2026As the growth of streaming viewing slows, the narrative is being reshaped around the types of engagement these platforms can command.
With a common set of metrics across UK streaming platforms, we have categorised and quantified different types of engagement.
While focus inevitably is being directed to intensive, high-value engagement, this is the minority: most viewing is probably fungible, with a large proportion to older, non-exclusive content.
Brands go direct: From renting attention to building audiences
23 September 2026Video-sharing platforms give brands unprecedented freedom to commission and distribute entertainment, but building an audience is different from buying one.
The opportunity depends on brands turning fleeting attention into lasting affinity and, ultimately, commercial value.
As brands take greater control, money and responsibilities are shifting across the value chain, creating new opportunities and risks for broadcasters, producers and creators.
UK national news industry: The new economics of news
23 September 2026The UK national news industry is smaller, leaner and more profitable than it was a decade ago. Aggregate revenue is broadly flat on 2017, but adjusted operating profit has risen from £214m to £336m as publishers have shifted towards higher-value digital and reader revenues.
Subscriptions are maturing from a volume game into one of yield, retention and segmentation. Tabloids are selectively paywalling their content; the focus is increasingly lifetime value rather than subscriber count alone.
The next phase is portfolio economics, using the same journalism, expertise, personalities and IP across newsletters, specialist products, events, communities, flexible access and machine licensing—extracting more value from the same underlying assets.
Tech & media quarterly: The AI fightback begins
22 September 2026A media fightback is emerging, as the creative industries respond to two years of AI disruption, and leading labs issue dire warnings against a laissez-faire approach.
A renewed push against tech’s “capture” of the value chain is visible across sectors from music to publishing.
Big tech earnings continue to blow past expectations. Those with credible gatekeeper roles and diversified revenues are benefitting this quarter.