Claire Enders appeared on Here Comes Pod podcast
7 June 2023
Founder Claire Enders spoke to the Here Comes Pod podcast about the nature of the British media industry and Enders Analysis' place within it.
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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
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Tom Harrington, head of TV at Enders Analysis, said: “This has been happening for a while – The Inbetweeners and Peaky Blinders both experienced it – but there are more and more shows poking through. Virality plays a factor in the recommendation algorithm, which means total engagement can accelerate very quickly.“Obviously, though, the audience has to want the show. Netflix is definitely getting better at licensing UK programming that’s in line with what its audience desires.”
“Almost all the growth of engagement for Netflix in the UK is coming from older viewers, meaning its audience is heading in the direction of broadcast television’s,” said Harrington. “So we can predict even more old broadcast shows will become belated hits on Netflix.”