According to François Godard, a media and telecoms analyst at Enders Analysis who covers the development of football media rights agreements and subscription trends across Europe, centralisation may help address the widening financial gap between clubs competing regularly in European competitions and the rest of the domestic league.
“The discrepancy between the top club and the smaller club is exploding because of the Champions League and Europa League and Conference League,” Godard says.
“On balance, maybe Benfica will suffer a little bit, but the balance is a healthier domestic competition and eventually growth in domestic revenues and total revenues,” he says.
Francois Godard agrees arguing that centralised rights sales typically make the overall product easier for broadcasters to market and distribute.