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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Media and philanthropy: Leveraging reach and community

31 May 2024

This report is free to access

The UK charity sector’s role in sustaining the fabric of communities is increasingly important as poverty spreads during the worst cost-of living crisis since the 1970s, at the same time as donations are weaker and costs are rising.

Media play a crucial role in raising the awareness, engagement and donations to charities by individuals, the bedrock of income. Selected case studies of TV, radio and the press show how charities leverage their unique qualities to engage audiences across the UK.

We highlight Gordon Brown’s landmark anti-poverty community-based Multibank initiative, which gifts essentials to those most in need, and has vital support from Sky, the Financial Times and News UK.

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2024 spatial computing market update

18 September 2024

The spatial computing ecosystem is on the uptick with the wider availability of head mounted devices (HMD). Apple and Meta’s commitment to developing HMDs is existential to conquer the enormous technical hurdles these devices continue to face. 

Apple has chosen to maroon the Vision Pro with a lack of controllers and other design choices making it reliant on mostly passive entertainment. In total contrast, Meta’s deep engagement in gaming and 3D experiences showcases the potential for the HMD category.

Live sports is the outstanding use case for TV experiences on VR headsets, with exclusive NBA VR programming on Quest bringing new levels of immersion and presence, while gaming, and its developers, will still remain the dominant driver for VR and MR for the rest of the decade.

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Alice Enders was quoted in The Telegraph on "The Rupert Murdoch succession drama unfolding behind closed doors"

17 September 2024
“What is sought by the father’s reps is to deactivate the voting rights of three in favour of Lachlan to preserve the empire the father built,” says Alice Enders, co-founder of Enders Analysis, a media consultancy. “Whether the change is considered consistent with the interests of the three is the crucial question.” Alice Enders agrees that the case is about more than just numbers. “I think the fact that the other two siblings are involved on the side of James tells you it’s not just about numbers, but about a principle,” she says. “It’s not just James versus Lachlan, it’s the lack of respect Rupert has extended to all three of his children. I believe this is the first time the siblings have gone to court in relation to each other, so it is quite a precedent from that perspective.”
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Films on Netflix: Serving different needs to TV

16 September 2024

Netflix audiences gravitate towards lean-back, family films and comedies, marking a notable contrast with the kinds of TV shows which get the most viewing.

Films and TV are watched differently on Netflix: films draw more repeat viewing, are more of a communal experience and are highly sought after on weekends.

This explains why Netflix—even without a consistent, broad theatrical strategy—invests heavily in film: it brings in a discrete audience and boosts engagement for most viewers.

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