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Claire Enders has never shied away from her reputation within football as a “prophet of doom”. In fact, that is how she billed herself as she launched into her now-annual prediction at the Financial Times’ Football Business Summit that the game’s TV rights bubble has burst. “I’m here again to spread cheer in the frenzied hearts of football executives."

Claire said “DAZN is hanging on to Germany and Italy as key markets and in both it is trying to carve out a competitive position." 

Tom said "But one thing that's changed [since the Sorokin deal and since the pandemic] is that platforms can now create their own viral stories. With so many people watching, they can take a piece of programming, put it at the top of their platform, and make it a hit. Look at Tiger King, that guy had talked to loads of people before, but Netflix made it international, so everyone was talking about it at the same time."

Julian said "There isn't really that much scope for the rights values within cricket to move that much over the next few years."

Claire said "These ventures were always planned for a time when the BBC’s grip on the news agenda would have been loosened, if not diminished. Things have changed radically.”

Douglas said "Public policy processes that start by naming the companies always really worry me because this isn’t about Google and Facebook, it’s about search and social media distribution techniques.The problem is if you design something for Google, you’ve then got to design something else for the next business that comes along.”

He added “The question that’s been raised in Australia is very similar to a question that’s been raised in the UK. One of the points we made in the Cairncross Review was incredibly simple… which is that one of the things a democracy should do is make sure that there are incentives in place for quality news origination."