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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Enders TMT Leaders Live conference 2026
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4th June 2026 | Convene, 133 Houndsditch

The BBC has been doing more with less since at least 2010. Since then, licence fee income has fallen faster in real terms (28%) than its cost cutting (15%) can keep up with.
The funding base underlying the BBC must be widened, both to ensure sustainable funding levels, and to ensure the true universality of that structure in the face of changing consumption habits.
Maintaining the status quo would guarantee a meaningfully smaller BBC, with more cuts to content and services each year that goes by—to the detriment of the UK public and the wider media sector. Waiting another ten years is not an option.
BT: Growth in Prospect
30 July 2026BT’s revenue and EBITDA growth suffered a dip in Q1, but entirely due to one-off/seasonal factors, with underlying metrics strong across the board.
Ofcom has curtailed Openreach’s ability to compete with altnets, while allowing it to compete with VMO2, a much more established and long-term competitor.
The deconsolidation of International makes the potential for a return to sustainable revenue growth much more apparent, with multiple drags (altnets, voice, price mechanics) now firmly on the wane.
Vodafone: Just in time delivery
30 July 2026With Xavier Niel becoming Vodafone’s largest shareholder, the company will be pleased to be able to demonstrate a solid set of Q1 results.
EBITDA upside is coming from Rest of World and appears largely attributable to the consolidation of Safaricom, but is nonetheless reassuring of the prospect of hard-currency growth.
We continue to have reservations about Vodafone’s value over volume strategy, with the upside of price increases often short-lived, and loss of scale a difficult place to come back from.
Enders Analysis was mentioned in City AM on "Sky and ITV mount defence of £1.6bn merger as regulators probe deal"
24 July 2026Analysts at Enders Analysis said the key competition question would be whether regulators continue to treat television advertising as a standalone market or reflect growing competition from YouTube, Netflix, Amazon, Meta and other digital platforms.
They argued a broadcaster-only definition is now “anachronistic” given the shift in advertising spending towards online platforms.
Regional trends: Viewing through a local lens
24 July 2026Broadcaster reach has declined at different rates across the nations and regions, with Wales proving the most resilient.
Older audiences show more consistent SVOD consumption across regions, while younger audiences drive greater regional variation.
Drama series with a strong regional identity generate the biggest gaps between local and national performance.
Niamh Burns was quoted in The i Paper on "BBC funding shake-up could see Netflix and Disney+ users pay extra"
23 July 2026For viewers, the alternatives on the table all have different pros and cons. “A subscription BBC would not work,” says Niamh Burns, Senior Media Analyst at Enders Analysis. She says that 80 per cent of households would need to voluntarily sign up to maintain the BBC’s current income, a market rate that has never been seen in the UK, with Netflix only at 60 per cent.
“If that can’t be achieved, and realistically it can’t, the only options are either a much higher price than the current licence fee, or a much smaller BBC.”
Publishers and Substack: You've got mail
22 July 2026As search-driven ambient discovery retreats, the inbox is becoming a top-of-funnel acquisition channel as well as a retention tool. Substack's value to publishers is infrastructure that gets content into inboxes, and email addresses into publisher databases.
The right strategy depends on the business model: paywalled publishers risk cannibalisation and use Substack as a funnel, while ad-funded publishers and broadcasters use it for parallel, personality-led brands.
Audiences attach to voices, be that an individual or a publication that talks like a real person. That attachment makes audiences portable, and that portability gets exercised when the economics justify it
Enders Analysis was mentioned in The Media Leader on "Week in focus: The Future of Publishing recap"
21 July 2026The week kicked off with an op-ed by Professional Publishers Association (PPA) CEO Sajeeda Merali. Referencing a recent report by Enders Analysis, Merali declared it pertinent for publishers to move beyond trying to drive scale.