Douglas said “This whole trend is part of a larger shift away from our reliance on excessive amounts of display advertising, overwhelming the reader and making the whole experience unpleasant."
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Talks will begin early next year between the BBC and the government on the licence fee settlement from 2022 to 2027. Claire said “That will set the stage for the BBC in scale and scope. They will try to redraw the map, even though there’s a charter protecting it [until 2027].”
Gill says radio advertising money has been “pulling off left, right and centre” since the start of lockdown, but believes it is bouncing back faster than TV.
She added “There is a huge advantage of advertising on radio compared to TV because the turnaround of a creative ad is so quick. Radio had a huge hit in the second quarter, but July has probably done relatively OK; it is probably down 15pc.”
Jamie said “Traditionally, radio was mass media, playing the hits from a limited playlist. That’s not good for people with more specific tastes, so you’re seeing the rise of niche stations.”
Gareth said “The latest console battle between Sony and Microsoft is asymmetrical in every sense. Microsoft is building a subscription business around a long-term archive of games that will play our over a range of consoles, whereas Sony is sticking with what it what it knows has worked in the past.”
Julian said “It’s difficult to see how the Premier League can conjure a situation where it’s more attractive for them to pay more money. Maybe they can keep it flat, but BT always talk of going ‘flat to down’ when they have their calls. I would imagine, realistically, that it’s going down in value because it’s been at such a high.” He declined to put an exact figure on the potential fall, but sources close to talks said “up to 15 per cent is realistic”.
He added “Football is still by far and away the most important sport for the broadcasters to have in the UK, particularly with something like the Premier League, which has a much more elevated status than any other competition. That’s by far and away better protected, but that’s not to say the rights won’t decline in value.”
Tom says the use case for Quibi was not proven before launch. Unlike other streaming newcomers, Quibi launched with a completely new kind of content. “They spent an immense amount on content, but never really knew if it was going to work.”
He added “They have put their entire company behind this.”
Tom said “They have to give [a show] more money per series, and if they decide to recommission it, it becomes more expensive for them to make. Because of that, so many more shows are cancelled after two series because it costs them more.”
He added “If a show hasn't proven itself by series two, then why would you make any more of it?”
Claire said “There has been a generational decline in legitimate sports subscriptions in the under-35s. That is caused a little bit by piracy, but mostly by the attractions of so many other attractive smartphone options.”