Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

This report is free to access

The UK charity sector’s role in sustaining the fabric of communities is increasingly important as poverty spreads during the worst cost-of living crisis since the 1970s, at the same time as donations are weaker and costs are rising.

Media play a crucial role in raising the awareness, engagement and donations to charities by individuals, the bedrock of income. Selected case studies of TV, radio and the press show how charities leverage their unique qualities to engage audiences across the UK.

We highlight Gordon Brown’s landmark anti-poverty community-based Multibank initiative, which gifts essentials to those most in need, and has vital support from Sky, the Financial Times and News UK.

Finally there is the “market failure” model, where the corporation provides only what its commercial competitors do not do sufficiently, such as news and high-brow culture coverage. The problem is that if the BBC is not serving a mass audience it risks swiftly losing public backing. Claire Enders, a media analyst and founder of Enders Analysis, says that every time the corporation tries to scrap a service, it is met with a furore. “They get hundreds of thousands of responses saying. ‘Don’t touch a hair on the head of 6 Music.’”

Subscribers to streaming platforms get access to all of the content on them so it isn't possible to attribute revenue to specific shows. In turn, it isn't possible to tell whether they made a profit or a loss. As Tom Harrington of media consultants Enders Analysis explained, "given the structure of the streaming model it is almost impossible to robustly attribute profitability to any single piece of content."

Roblox’s rapid redirection towards attracting brands and advertisers with new tools, including programmatic advertising, is a savvy and ultimately necessary strategy to position the company as a global platform for games and entertainment IP

Roblox will comfortably hit 100 million DAUs in 2025, as growth rates begin to run upwards of 25%, aided by aggressive geographic expansion. New content partnerships could accelerate it faster 

For TV and film marketers, led by Netflix, Roblox is becoming a default option for immersive experiences and games, while actively avoiding indirect support for Disney through Fortnite

In one sense, this is all small change to Apple which – as of March 2024 – was the world’s seventh largest company by revenue, earning $97 billion in income from a turnover of $383 billion. The company’s problem, according to Tom Harrington, analyst at Enders Analysis, is that growth over the last couple of decades has come through selling iPhones at a high price to the world’s wealthy.

“Apple TV+ is never going to be a particularly broad service given the reverence that has to be shown to the Apple brand, but currently it appeals to so few,” Harrington points out. “This has caused it to then undermine its own value with free offers and deals. The future is difficult to map due to the reluctance of management to ever explain what the actual point of the service is – Tim Cook has mentioned in the past that content decisions are not ‘purely financial’, for example – and aggregating its metrics with other Apple subscriptions.”

“The loss of 250,000 subscribers in the wake of The Post’s non-endorsement has highlighted the fragilities in the subscription model,” said Enders Analysis senior research analyst Abi Watson. “Acting in ways contra to a publisher’s perceived values—Democracy dies in darkness, etc—will turn off subscribers because it’s effectively acting against their own personal values.”

 

Channel 5 is set to revamp its BVOD service this year, as parent company Paramount seeks to update the existing My5 service. Research from Enders Analysis, based on Barb data, shows that BVOD viewing currently makes up significantly less of Channel 5’s viewing compared to other UK commercial broadcasters.

Classified advertising is estimated to have grown circa 7% in the UK in 2024, and forecast to grow 4% in 2025. Specialist platforms own these marketplaces, with both consumer and industry network effects the driving force behind platform strength

Online platforms are gradually becoming vertical-specific search providers, with dominant players Rightmove and Auto Trader looking for further growth through integrations up and down their respective value chains

The properties vertical is bouncing back as buyers adjust to ‘higher for longer’ interest rates, while recruitment sees ongoing polarisation amidst ongoing uptake of employer-facing AI. Autos, insulated from interest rates, grapples with the looming sector shift of EV quotas

Collective losses among the so-called altnets hit £1.3bn in 2023, according to a survey of the companies’ most recently published accounts by research group Enders Analysis, which warns the picture will not improve this year. James Barford, director of telecoms, said “2024 might well be worse due to increasing interest costs”.

A report published by Enders Analysis in October said weaker than expected penetration was a critical driver for the collective losses.