Gareth Sutcliffe was quoted in The Athletic on Is ‘Premflix’ the future of Premier League streaming?
13 November 2025“If there are better services available elsewhere and there is more innovation and there is more choice, then consumers are going to move in that direction, even if that includes piracy,” says Gareth Sutcliffe, from tech researchers Enders Analysis. He says the situation has “become very acute” and had “developed mostly for the worse over the last few years”.
So what, if anything, can solve the issue?
“Innovation is a great response to piracy,” says Sutcliffe. “It addresses the fact that people not only want access, but they may actually want something different because they are moving faster than broadcasters or content owners are moving themselves.”