François Godard was quoted in Les Echos on "Champions League: UEFA dreams of selling TV rights worldwide"
7 October 2025But the situation can also be interpreted differently, from a more financial than marketing perspective. The loss of even a single match would push Canal+ to reduce its bid, as the end of exclusivity represents a loss of value for both subscribers and prospects. "The exclusivity argument is indeed decisive for recruiting new customers," adds François Godard, an analyst at Enders Analysis.