“What is sought by the father’s reps is to deactivate the voting rights of three in favour of Lachlan to preserve the empire the father built,” says Alice Enders, co-founder of Enders Analysis, a media consultancy. “Whether the change is considered consistent with the interests of the three is the crucial question.” Alice Enders agrees that the case is about more than just numbers. “I think the fact that the other two siblings are involved on the side of James tells you it’s not just about numbers, but about a principle,” she says. “It’s not just James versus Lachlan, it’s the lack of respect Rupert has extended to all three of his children. I believe this is the first time the siblings have gone to court in relation to each other, so it is quite a precedent from that perspective.”

Karen Egan, head of mobile at Enders Analysis, said: “Vodafone has already stated that it is ready to provide binding commitment on its planned network spend. “The proposed temporary retail and wholesale pricing protections, although arguably not necessary, are not likely to be deal-breakers.”

Karen Egan, head of telecoms at Enders Analysis, said in a note that the CMA seemed “somewhat dismissive of structural remedies”, adding that remedies sought in the form of network and pricing commitments were “workable”. She expects the merger to gain approval.

Head of telecoms at Enders Analysis, Karen Egan, said that the CMA’s provisional findings are “a lot more positive than first appears,” pointing out that the expected price rise would amount to just 28p per subscriber per month. She said Enders now expects the conclusion to be a “positive one”.

Karen Egan from Enders Analysis said the CMA’s decision was essentially a green light for the merger. The pricing harms were “modest” and the proposed remedies are easy for the companies to follow.

Jamie MacEwan, senior research analyst at Enders Analysis, told Business Insider that despite the "eye-catching" Mate XT targeting a "fairly small niche at the very top of the price range," it's a sign of "the return in force of Huawei." "The next flagship Mate refresh will have a bigger market impact," MacEwan added. "What will be difficult for Apple in China is countering Huawei's momentum and convincing loyal Apple users to upgrade while China's economy is still struggling with lower growth," MacEwan said.

"This gives the impression that DAZN is adjusting a little to the price expected by the French market," reacts analyst François Godard, from the Enders Analysis firm. This may only be the beginning. "If DAZN launches a promotion like this at the beginning of September, we can expect there to be others. To me, it looks like a price drop," considers the expert. In neighboring countries, such as Germany and Italy, DAZN applies a "relatively high" pricing strategy, he recalls, but "the story is not the same." In Italy, for example, the annual subscription costs 359 euros per year, or 29.92 euros per month. But DAZN, which has been broadcasting all Serie A matches there since 2022, was launched in 2018 with lower prices, which have increased as the offer has expanded.