After a successful strategy career in UK media, Claire Enders founded Enders Analysis in 1997. Today, Enders Analysis is the leading TMT research company in the UK, analysing and forecasting the creative industries, especially the video ecology and economy, and digital exploitation models, including the largest global tech companies and innovations. Our focus is on the main actors and technologies in the evolution of B2C consumption. Enders Analysis provides this research, analysis and associated specialist expertise on major markets (USA, UK, France, Italy, Germany). Over 160 companies, and all relevant regulators and industry trade bodies subscribe to our research.

The team of 30 is led by economists and financial, business and systems' analysts. The company is a leading authority in its sectors, frequently quoted in the Financial Times, Economist, the BBC and other quality media. It sometimes works on highly specialised expert projects, for instance as expert witnesses in very large-scale and historic proceedings, such as the setting of digital copyrights in music, due diligence or in devising solutions to commercial issues.
Enders Analysis has or currently supports a wide range of charities in the UK - numbering 140 plus - with which Claire is actively involved, including the NSPCC, and devises ingenious solutions for their problems with other corporate partners. For instance, she organised and lead a media and fundraising plan that saved the London Zoological Society during the pandemic.

Her main current focus is Multibanks, an anti-waste Commonwealth Initiative begun by former PM Gordon Brown. Claire works closely with her family’s Trust, the Northwood Trust, as a co-funder and fundraiser, on this and other social welfare projects in Scotland, where the company is domiciled and she is resident.

Over two decades, Claire was profoundly involved in developing and financing the V&A Design Museum in Dundee which opened in 2018. A Freeman of the City Guild of Entrepreneurs, Claire is on the Advisory Board of Glyndebourne, former Trustee of the NSPCC, Glyndebourne and the Natural History Museum Development Trust. Claire is a graduate of Yale and of the London Business School.

In 2016 Claire was made a Fellow of the Royal Television Society for her significant contribution to television.

In June 2024 Claire was awarded the Commander of the Order of the British Empire (CBE) for services to Media in His Majesty the King’s Birthday Honours List.

Alice Enders is Head of Research at Enders Analysis. She undertakes research on disruption and continuity for the creative industries in the digital age. The current focus includes: the UK's "zombie" economy,  post-pandemic structural shifts in consumer habits towards experiences, the ascension of ecommerce in goods and services, associated advertising expenditure shifts and impact on revenues of content publishers.  She is a former senior economist at the World Trade Organisation and holds a doctorate in economics from Queens University, Canada. 

Karen is a senior analyst covering telecoms companies and has more than twenty years of experience in the industry, initially as a regulator at the European Commission, followed by seven years of telecoms consulting with PwC in Europe and Asia and as an Equities Analyst in the City, including six years leading the number one ranked telecoms research team at Lehman Brothers. Karen holds an MA in Economics from Trinity College, Dublin.

Claire manages our client relationships and business development. Claire also organises industry-leading events such as our annual Media and Telecoms & Beyond conference, corporate dinners supporting the NSPCC and events celebrating female entrepreneurship. Claire supports the company on a wide range of philanthropy and charity work, on sustainability, culture, children, women and diversity, natural history and wildlife sustainability. Claire has a degree in Law from University of Westminster and a Master of Laws from Queen Mary University of London.

Abi is a Senior Research Analyst covering media and telecoms. She is a qualified chartered accountant, and has worked as a Finance Analyst at Pan Macmillan and the BBC. Abi holds a degree in History from the University of Exeter.

Katharine is a research analyst in the telecoms team, contributing to work covering fixed line and mobile telecoms in the UK and Europe. Katharine holds a degree in History, Politics and Economics from University College London.

Hamish is a research analyst in the telecoms team contributing to work covering fixed line and mobile telecoms in the UK and Europe. Hamish holds a BA in History and Politics from the University of Oxford and an MA in International Political Economy from King's College London.

Katie manages the day to day running of the office, assisting with events and coordinating office activities and operations. Katie holds a BA degree in Creative and Media Writing from Middlesex University.