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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

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A greenish light: Vodafone/Three merger provisional findings

13 September 2024

The CMA's provisional findings on the Vodafone/Three merger reiterate its concerns around the impact on the retail and wholesale market but its previous issues regarding mobile towers sharing with BT/EE have been satisfied 

Crucially, the CMA seems somewhat dismissive of structural remedies, although hasn't ruled them out entirely. Remedies sought in the form of network and pricing commitments seem somewhat unnecessary, but nonetheless workable 

We now expect the Vodafone Three merger to gain approval in December, with remedy detail negotiated over the coming months—a very significant positive development for the sector 

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Jamie MacEwan was quoted in Business Insider on "Apple's China rival Huawei just upstaged the iPhone 16 launch"

10 September 2024
Jamie MacEwan, senior research analyst at Enders Analysis, told Business Insider that despite the "eye-catching" Mate XT targeting a "fairly small niche at the very top of the price range," it's a sign of "the return in force of Huawei." "The next flagship Mate refresh will have a bigger market impact," MacEwan added. "What will be difficult for Apple in China is countering Huawei's momentum and convincing loyal Apple users to upgrade while China's economy is still struggling with lower growth," MacEwan said.
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Prices up, revenues down: European mobile in Q2 2024

10 September 2024

Service revenue growth dropped off by 2.7ppts this quarter, and into negative territory, as operators in all markets suffered weaker growth
 

Operators in France and the UK implemented price increases this quarter but re-contracting absorbed any positive revenue impact. In Italy, regulatory intervention thwarted operator plans to raise prices
 

Increasing competitive intensity in France and Germany comes at a time when operators can ill-afford ARPU dilution and high churn
 

Access report

François Godard was quoted in Les Echos on "Football: criticized for its prices, the broadcaster DAZN is already offering its first promotion"

9 September 2024
"This gives the impression that DAZN is adjusting a little to the price expected by the French market," reacts analyst François Godard, from the Enders Analysis firm. This may only be the beginning. "If DAZN launches a promotion like this at the beginning of September, we can expect there to be others. To me, it looks like a price drop," considers the expert. In neighboring countries, such as Germany and Italy, DAZN applies a "relatively high" pricing strategy, he recalls, but "the story is not the same." In Italy, for example, the annual subscription costs 359 euros per year, or 29.92 euros per month. But DAZN, which has been broadcasting all Serie A matches there since 2022, was launched in 2018 with lower prices, which have increased as the offer has expanded.
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Enders Analysis was mentioned in The Guardian on "TV audiences are plummeting, so how is sport bucking the trend?"

9 September 2024
Enders Analysis, a company regarded as the gold standard for media research, put it in a recent report: “There is still a widespread misconception that sports viewing has declined at the same pace as the rest of broadcast TV due to increased competition, the high price of pay TV and the supposed short attention spans of the social media generation. In fact, sports viewing has been the most resilient component of broadcast TV.” As Enders points out, it’s not just the big-ticket items on network TV which are flying either. In fact, young viewers now consume nearly half of their sports through Sky, “dwarfing the combined efforts of the BBC and ITV, which refutes the widely held view that young people don’t watch sport behind a paywall”, while TNT Sports has also seen its audience share rise. That is noteworthy, given price rises and piracy concerns due to firesticks. And there is a final surprise in the Enders report.
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Alice Enders was quoted in Express Digest on "Britain’s MAD MEN rake in a record £15bn from exports"

9 September 2024
Alice Enders, at Enders Analysis, said the fact that English is such a global language will always keep the UK on the front foot. She added: ‘There is also a pool of educated young people who have all the right skillsets.’ But Enders emphasised that the data is more complicated than it first appears as the Office for National Statistics does not provide a detailed breakdown. As well as direct ad sales, it includes conferences and events, making it more difficult to gauge the impact of specific parts of the industry.
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Douglas McCabe was quoted in The Guardian on "Why are the Murdochs trying to buy UK property site Rightmove?"

9 September 2024
Douglas McCabe, the chief executive at Enders Analysis, points to the success enjoyed by the owner of the Daily Mail’s investment in Zoopla, and the Guardian’s former ownership of AutoTrader. “It is the type of diversification that Rupert has always been interested in,” said McCabe “He tried to set up the first pan-newspaper owner online classified service. The classified market in general is one newspaper owners feel comfortable with; there is a heritage and history to this, and businesses here such as Daily Mail & General Trust and the Guardian have done well out of it. Lachlan sniffs an opportunity here.”
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