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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Abi Watson was quoted in CITY A.M on "Buzzfeed runs out of buzz as losses swell and time spent on sites dwindle"

18 May 2022

Abi said "The results represent the first quarter as a fully combined company and present significant red flags for the firm moving forward."

She said that the declining users on Facebook are likely to have battered the click-through rates for Buzzfeed sites, as well as those all important ad eyeballs and added that although Buzzfeed posted hikes in both advertising and content revenue, she said this was likely attributed to the recent acquisition of Complex, which is a leader in engagement with 18-24 year old men. Watson said she was “uncertain” this could continue into next year once it becomes fully combined into the group.

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The UK's ongoing status as a cultural powerhouse

18 May 2022

The UK's cultural industries remain the strongest in Europe and digital distribution is a strong vector for the globalisation of British culture

The international reach and reputation of UK news providers is unparalleled, with the BBC, the largest news provider globally, reaching half a billion users weekly

Independent commissioning drives a dynamic ecosystem of TV exports with global clout—worth an estimated £3.4 billion—that remains stable despite Brexit

Access report

Virgin Media O2: Brakes on just temporarily

16 May 2022

While VMO2’s Q1 results were strong, its subscriber additions were weak, particularly on the broadband side, with a seemingly somewhat deliberate go-slow as the year began, but cost-of-living crisis and fibre overbuild may also be factors.

We see considerable scope to ramp up commercial aggression from here given the sizeable tailwinds from price increases, synergy benefits and the migration of the Virgin Mobile MVNO from Vodafone.

We remain sceptical of VMO2’s further network extension ambitions and hope that no news on securing a financial partner is good news, increasing the odds of it pursuing the less risky strategy of expanding its footprint through wholesale.

Access report

Karen Egan was quoted in the Financial Times on "UAE telecoms group takes 9.8 per cent stake in Vodafone"

16 May 2022

Karen said e&’s stake amounted to “another shareholder to add to the pressure on Read . . . at a crucial time for him."

“A company like that doesn’t take a sizeable minority position unless they think they can have a lot of influence and I don’t think that they would buy a company like Vodafone unless they thought that momentum was about to change quite considerably."

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Rising online ad prices: Trouble ahead for direct-to-consumer sellers

16 May 2022

Rising online ad prices mean customer acquisition costs have spiked for D2C businesses, which already had a higher marketing spend base than offline equivalents.

At the same time, the data used to target and measure online advertising—the key channel to find and convert customers—is being eroded.

There will be consolidation in the crowded D2C landscape, providing scale benefits. Sellers will also have to refocus their marketing attention on increasing customer lifetime value.

Access report

Julian Aquilina was quoted in The Telegraph on "BBC's Olympics coverage under threat following merger between BT Sport and Eurosport worth up to £540m"

13 May 2022

Julian said It does not sound like prices for consumers will increase as a direct result of this deal, at least not initially. BT has said that customers who get BT Sport directly from BT will receive Discovery+ as part of their existing subscriptions."

"Of course, the combined entity will remain a major rival to Sky, but they are also important partners to each other, and that will ensure too. In February, BT announced that its cross-wholesale TV content deal with Sky will 'in principle" be extended beyond 2030. "This signals that a return to aggressive bidding on premium sports rights is very unlikely, meaning there is less likelihood of higher programming costs needing to be passed onto consumers."

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