Enders Analysis was mentioned in Reuters on "Why Elon Musk is a headache for broadband bosses"
11 February 2025Researchers at Enders Analysis believe Starlink could address some 3.5% of the UK broadband market by 2027, equivalent to around 1 million subscribers. That’s not disastrous for the incumbents, but nor is it helpful in an industry with heavy investment requirements, and which has historically struggled to earn returns above its cost of capital. It’s also possible that future improvements in satellite technology could narrow the performance gap with fibre. The fact that Musk has a track record of sustaining heavy losses in search of market dominance should also worry rich-world incumbents.