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According to a research note published by Enders Analysis last week, the sector lost more than £1bn last year, constrained by higher capital expenditure costs and weaker-than-expected average revenues per user as altnets slashed costs to compete for customers.
“I don’t believe that Netflix thinks in a way about ‘AAA’ or ‘AA,’ [industry lingo for premium, big-budget games] or any of that sort of traditional nomenclature about what defines a game,” said Gareth Sutcliffe, the head analyst covering the games industry for the market research service Enders Analysis. “I think they’re much more lateral in terms of defining the game experience, particularly when they are looking at a technology-led distribution model, around streaming, around multiple devices, tied in with the SVOD [subscription video on demand] offering.”
“It’ll be the largest television show globally for weeks. When that launches, it will be absolutely massive, and they’re shipping a game simultaneously,” Sutcliffe said. “I think that’s really aggressive, and I think that that’s really incredibly clever.”
ITV's total external revenue is down 8% (to £2,321 million) so far in 2024 with Q3 total advertising revenue flat and Studios continuing to battle tough phasing comparators. Although Q4 advertising is expected to see a YoY decline, Studios will improve with a strong slate of deliveries and greater efficiencies
Advertising has fluctuated significantly across 2024, with 2025 remaining unclear. Digital ad revenue continues to see double digit growth, in line with the overall advancement in streaming hours
ITV is consolidating its disparate strands of streaming viewing on ITVX—where it can be better monetised—but overall growth is being well-outpaced by linear decline
As Karen Egan at Enders Analysis argued: “It is heartening to see that the CMA has taken the time to get to grips with the complexities of the industry”, so allowing a probable decision “counter to the knee-jerk assumption that four to three mergers are anti-competition”. True, network integration is hard, not least when cost cuts hurt staff morale. And the regulators would need to ensure Voda/Three lived up to its promises, with penalties for poor delivery. But the pair have a case that their merger is “pro-growth, pro-customer and pro-competitive”. The CMA is right not to hang up on this four-to-three deal.
President Trump will likely impose much higher tariffs on most imported goods, which could ignite retaliation by major trading partners and reverse decades of post-war globalisation.
America's biggest tech brands are vulnerable: we assess $570 billion of exposure to sales in China and the Chinese supply chain for six large companies generating over $2 trillion in revenue.
Apple and Tesla are major investors in China to supply that market, and demand for their products could be blown off course by a wave of anti-US sentiment.
Karen Egan, head of telecoms at Enders Analysis, also said the CMA appears to have all but approved the proposed Vodafone-Three merger.
Writing on LinkedIn, Egan said the CMA believes that the merger could be pro-competition “so long as it can be assured that the network promises of the merging parties will be fulfilled, and that the short-term customer protections that it talked about in its provisional findings (social tariffs, contract terms rolling over, wholesale reference offer) can be put in place.”
Egan pointed out that this is a step forward from the CMA’s provisional findings, “where it put forward such remedies, but also discussed structural remedies (although largely discounted them), and listed blocking the merger altogether as a remedy (which it did not discount).”
Three, which tends to have a younger customer base, generally has some of the cheapest monthly contracts among the four biggest mobile network operators, according to figures from Enders Analysis.
However, telecoms analysts are not convinced that the tie-up will necessarily lead to higher prices. “There doesn’t seem to be a correlation between fewer mobile players and consumer pricing,” said Karen Egan, head of telecoms at Enders Analysis.
The WSL's new rights deal with Sky and the BBC starting in 2025 is worth 82% more per season than the current deal, and offers the league unprecedented prominence with every game broadcast live.
As Sky Sports seeks to diversify its audiences, the WSL is a logical investment: its audiences are small, but younger and more female-skewing than other competitions.
Free-to-air exposure is essential for the reach of women's football; the BBC and ITV's new deals should fuel continued growth in grassroots participation.
VMO2’s Q3 results were mixed, with underlying revenue and EBITDA slightly improving (but still negative), subscriber momentum slightly improved, but customer service issues still apparent.
The company’s broadband momentum is clearly being significantly curtailed by altnet gains (and Openreach overbuild), with substantial network expansion resulting in anaemic subscriber growth.
A return to growth in 2025 certainly looks possible, but it will depend on customer service issues being resolved, and industry consolidation going VMO2’s way.