Claire Enders, who runs media analyst Enders Analysis, argues Channel 4’s move had likely been a “long time in the works,” harking back to the network’s pre-pandemic nations and regions push, before it was almost sold.
She says the plan shows that “‘levelling up’ and going digital are still the priority for Channel 4.”
“The media industry these days requires lower overheads,” she adds. “Channel 4 should be commended for trying to get close to a sustainable size.”