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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Francois Godard was quoted in The Telegraph on "Why Jeff Bezos will be the real winner from Raducanu's tennis success"

13 September 2021

Francois said "Amazon has had a very pragmatic approach to [sports TV rights] and so far their spending has only been going in one direction, and that is up. Across countries they have been increasing their exposure and buying more important rights."

"Will [the US Open final] change their view in the UK market? No. Tennis works very well for Amazon, not because it triggers subscription sales for Tennis coverage, but because it is a big event that draws awareness of the broader Prime service so people will buy more products."

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Better, more to come: European mobile in Q2 2021

13 September 2021

European mobile growth was essentially zero year-on-year—a significant improvement thanks to annualisation of the pandemic but there is little evidence of the reversal of its negative impacts.

Italy saw the biggest improvement in its underlying trend as the pandemic continued to suppress Iliad’s momentum, while elevated competitive tension in Spain and France ate into their annualisation boost.

Mobility and flight data suggests that Q3 will evidence a bigger boost from renewed travel than in Q2—positive for roaming revenues—but that the improvement in mobility will be weaker than in the June quarter.

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BBC licence fee settlement: A diminished TV ecology

10 September 2021

The rumoured BBC licence fee settlement (with rises below inflation) may result in a real term annual shortfall of c. £481 million by 2027



The worst mooted scenarios of decriminalisation or absolute cuts to the licence fee have been avoided (for now)

                                        

A smaller BBC will have knock-on effects in the wider TV ecology, with fewer economic benefits flowing to the creative economy and a dilution of local content

 

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Francois Godard was quoted in Les Echos on "Why telecoms no longer like the stock market, and vice versa"

10 September 2021

Francois said the markets make a bitter observation: consumption on fixed and mobile networks is soaring, but the incomes of operators are hopelessly stagnating, due to the fierce competition that reigns. "It is the consumer who wins."

And nothing seems to help. “Investors were betting on several catalysts: consolidation, 5G, fiber monetization… list Carlos Winzer, senior vice president at Moody's. For the moment, none has produced the desired effects. And the Stock Exchange does not have the patience to wait. The generous dividends paid by some operators to limit the damage are not enough."

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Francois Godard was quoted in La Información on "Ruined football? The clubs spend 300 million ... without the arrival of Mbappé"

10 September 2021

Francois said "Soccer is a very solid business in absolute terms, in Europe there is no real competitor for it, and the quality of the spectacle is possibly as good as ever."

He added "Ten years from now there will be millions of fans willing to spend money on football, and there will be video services willing to spend billions to broadcast the games, and advertisers willing to stick their names on their jerseys. I'm not sure you can say the same of many other sectors of the entertainment."

 

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H3G changes tack: Reintroduces roaming fees for EU and beyond

9 September 2021

Free roaming in several countries around the world was an appealing differentiator for H3G when it launched Go Roam in 2013. Soaring usage and the imperative to establish a sustainable business model have conspired to bring an end to this.

The pricing is similar to BT/EE and Vodafone plans for the EU, but the timing and detail is different, and a package will continue to be available for the other worldwide countries on the 'Go Roam Around the World' plan.

The reintroduction of EU roaming fees is somewhat inevitable as current arrangements leave operators exposed to up to €75 of monthly wholesale charges, and even more as legacy EU wholesale deals expire.

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Joseph Evans was quoted in the Financial Times on "This is just the start of Apple and Google’s app store wars"

8 September 2021

Joseph said there is ample evidence of the financial benefits of charging commissions. In 2019, Google’s parent, Alphabet, drew an estimated 20 per cent of operating profits from Play, even though it was just 10 per cent of revenue. Apple bundles the App Store into “services”, a category that accounts for one-fifth of revenue, one-third of gross profit margin, and almost all margin growth.

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Amazon's marketplace: Self-preferencing is not the issue

8 September 2021

Amazon has been criticised by commentators, governments and sellers for giving its own products an unfair advantage on its online storefront, which millions of sellers depend on for discovery

This line of attack misses the point of Amazon’s business, which is to operate marketplaces and extract profits from suppliers through fees and services. This model raises its own questions about competition and fair trading, but self-preferencing is not core

Amazon's strategy needs both buyers and sellers, but it needs to focus on the experience for customers as the foundation of its market power

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