The Financial Times
31 October 2016Douglas McCabe was quoted in an article on the future of newspapers. The dramatic events of this summer such as the UK’s referendum vote to leave the EU, and Donald Trump’s unconventional march on the White House boosted circulations across newspapers, from The Guardian and the New York Times to the Daily Mail. However, the surge was temporary and the outlook for print advertising has gone from bad to worse. Douglas said that print newspaper ad spending in the UK, for instance, is set to fall by £135m to £866m this year, even steeper than the £112m drop in 2015. He added “These are big numbers. This is not advertising that is going to come back.”
