Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.


Rigorous Fearless Independent

Interest in women’s football is unprecedentedly high, with record attendances, TV audiences and importantly participation.

Investment into the Women’s Super League is critical to the long-term success of the game. Strong broadcast partnerships must continue to play a vital role.

WSL viewing is low but increasing. Currently, it is a cost-effective filler for Sky, and good for the BBC’s profile. Rights value should rise but the WSL needs broadcasters more than they need the WSL.

Rupert’s standing-down manoeuvre looks like a strategic ploy to improve optics on Wall Street ahead of a $2.7bn Smartmatic defamation suit against Fox News, says Claire Enders, a media analyst. “I don’t think anything has changed about Mr Murdoch’s life. This was a market, stock-driven event.”

The deep-pocketed Marshall, a chief investor in GB News and founder of the opinion-based website UnHerd, is on a mission to influence British political debate. “Sir Paul Marshall will bid with his whole heart for the Telegraph,” says Enders. “He is really deeply interested in having an impact on conservatism.”

Tom Harrington, head of television at media consultants Enders Analysis, questioned whether the line-up would retain enough of Netflix’s early-adopters, who first signed up for The Crown and innovative award-winning series like House of Cards and Stranger Things.

Mr Harrington told i: “The Crown is limping a bit to the finish line in terms of critical resonance but its viewing remains very strong. The gap it leaves is an important one.”

He said Netflix should explore a Crown spin-off, in the way that the hit historical drama series Bridgerton spawned a prequel, Queen Charlotte.

Metrics in Vodafone's Q3 results pointed in various directions with the main positive being revenue growth in Germany, but there were also concerning data points including continued subscriber decline there, and EBITDA across all of Europe.

The company reiterated its guidance for EBITDA and FCF for the year which looks achievable but a stretch. More importantly, these numbers exist only in theory with the Euro-based results looking set to be lower—with implications for the outlook and dividend cover.

Ridding the Group of its Spanish business, and possibly the Italian one too, will be helpful in delivering on the promise of growth, but whether it creates value for shareholders is another matter.

Our country is facing a deepening social crisis this winter, with millions of people living in poverty or destitution, including 1 million destitute children.

Multibanks offer an emergency service for families fighting poverty, providing surplus essentials like nappies, toilet rolls, toothpaste and school uniforms, donated by businesses like Amazon and others, reducing waste, and shipped to beneficiaries.

Co-founded by Gordon Brown and Amazon UK, supported by many donors and volunteers, two multibanks serve each of Fife and Wigan, the next will serve Wales, and the aim for 2024 is to reach six multibanks in the UK.

Market revenue growth was robust in Q3 at 1.4%, but heavily supported by price rises whose effect will wane over the next year.

Broadband net adds remained negative, with pay TV and telephony more negative still, mainly thanks to strained consumer finances.

Declining volumes and waning price rise boosts are likely to lead the market into decline next year, with a recovering economy needed to reverse this.


CEO Bob Iger has announced that Disney is now in a "building" phase—indicating that the strategic turnaround is complete—however, upcoming breakeven of  streaming products owes much to cuts on programming spend

With the rest of Hulu soon to be acquired, Disney looks as if it is pulling out of India—this will make the company's presence outside of the US even more peripheral

In the UK, Disney+'s advertising-supported tier is now live, however, there are forces at play that limit Disney's ability to execute its tiering strategy as effectively as its biggest streaming competitor