François Godard was quoted in The Telegraph on "Sky retreats from Germany after losing billions"
30 June 2025Francois Godard, an analyst at Enders Analysis, said Sky had struggled in Germany with market share languishing around 10pc.
Mr Godard said that earlier valuations of Sky Deutschland had been based on “magic growth ... Of course, that did not happen”.
He added: “Germany has always been different from the UK. They never reached the kind of penetration they had in the UK.”