Tom Harrington was quoted in the Daily Mail on "The $808M series that's the biggest flop in TV history... and there's still three seasons to go"
26 November 2024This makes it difficult to say whether The Rings Of Power will ever make a profit, according to Tom Harrington of media researchers Enders Analysis.
'Given the structure of the streaming model, it is almost impossible to robustly attribute profitability to any single piece of content, unless a massive volume of incremental sign-ups that go straight to the show can be identified or there is a clear link between viewing of the program and other revenue streams.
'Given the wild costs of Rings Of Power, subdued viewing figures (at least in the US and the UK), and the perennial inability of Amazon to create pathways between Prime Video and shopping, it's highly unlikely that Amazon is getting a strong return on its investment in the show.'