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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

"The delay makes a lot of sense," Hamish Low, an analyst at Enders Analysis, told Business Insider. "Apple clearly got ahead of itself with Apple Intelligence with disappointing features, awkward marketing campaigns, and tepid consumer demand. Apple's position here is ultimately defensive, it has much more to lose than to gain from the AI race."

"Alexa+ is notable for at least claiming to bring much of the advanced functionality that you would want from a real AI assistant," Low said. "We will need to see how far it lives up to this with its public launch later this month, but its ability to plug into a host of APIs, and directly access and interact with websites in the background otherwise, is key."

ITV saw advertising revenue growth in 2024 (+2% to £1.8 billion), aided by the Euros. This balanced some of Studios’ 6% decline (to £2.0 billion), however, total external revenues were down 4% (£3.5 billion)

Despite the revenue drop, profits improved, with group adjusted EBITA increasing 11% to £542 million. This was aided by a unique set of circumstances which drove Studios’ profit to a record high with cross-company cost-cutting showing its benefit

ITV is making strides in its transition to digital but even though the revenue story is largely positive, the company continues to leak engagement and viewing share

It is this high degree of fragmentation, operators argue, that has driven up competition and pushed down prices, as usage of the network has surged. In the UK alone, mobile service revenues have fallen by almost 30 per cent in real terms over the past decade while mobile traffic levels are more than 30 times higher over the same period, according to Enders, the telecoms consultancy.

It could take years before Eutelsat can provide the Ukrainian military and civilians with connections that are on par with what’s currently available from Starlink, Enders Analysis’ researcher Hamish Low said.

“Starlink is just this insane moving target,” he said. “No matter how hard Eutelsat tries, they’re still going to be blown away over the next couple of years.”

Geopolitical clashes between the US and Europe were a barely concealed undercurrent at this year’s MWC, with European tech regulation at odds with US moves, and telcos pitching for regulatory favours on firmer ground than they have had for years.

Perhaps the largest impact is on the satellite industry, with Eutelsat OneWeb having been given a new lease of life as the EU champion versus a now disfavoured SpaceX/Starlink.

AI was of course the talk of the town, but largely in ways that are tangential at best to traditional telcos, with the necessary building blocks for telcos to play a big role (i.e. network APIs) still needing much work.