Claire Enders, the co-founder of Enders Analysis, a leading British research firm, was even more apocalyptic in her assessment of the piracy epidemic.
“We’ve had covid and a cost of living crisis in almost every market and that has led to incredible spikes in piracy,” she said. “It’s the number one problem in sport. It’s worth about 50 per cent of most markets and in India it’s more like 90 per cent.”
Enders believes that one of the reasons the Premier League’s media rights continue to grow in value is that the league, in partnership with its broadcast partners, police and Britain’s leading internet service providers, has been much tougher on piracy than its counterparts elsewhere.
She was particularly scathing about French football’s decision to ditch its long-term broadcast partner Canal+ in 2020 and described Italy’s efforts to fight piracy as “slack”.