the Financial Times
5 February 2016James Barford was quoted in an article on convergence or quad play bundling i.e. broadband, landline, mobile and TV all taken from the same provider, with all four major UK fixed line players – BT, Sky, TalkTalk and Virgin Media expected to offer this by the end of the year. On BT's major investment in this strategy “convergence” James said that the jury is out as to whether BT will be able to broaden its TV offering- adding high-quality drama as well as sports rights adding that BT’s brand has proved difficult to stretch in the past.
