Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
“The loss of 250,000 subscribers in the wake of The Post’s non-endorsement has highlighted the fragilities in the subscription model,” said Enders Analysis senior research analyst Abi Watson. “Acting in ways contra to a publisher’s perceived values—Democracy dies in darkness, etc—will turn off subscribers because it’s effectively acting against their own personal values.”
Channel 5 is set to revamp its BVOD service this year, as parent company Paramount seeks to update the existing My5 service. Research from Enders Analysis, based on Barb data, shows that BVOD viewing currently makes up significantly less of Channel 5’s viewing compared to other UK commercial broadcasters.
Classified advertising is estimated to have grown circa 7% in the UK in 2024, and forecast to grow 4% in 2025. Specialist platforms own these marketplaces, with both consumer and industry network effects the driving force behind platform strength
Online platforms are gradually becoming vertical-specific search providers, with dominant players Rightmove and Auto Trader looking for further growth through integrations up and down their respective value chains
The properties vertical is bouncing back as buyers adjust to ‘higher for longer’ interest rates, while recruitment sees ongoing polarisation amidst ongoing uptake of employer-facing AI. Autos, insulated from interest rates, grapples with the looming sector shift of EV quotas
Collective losses among the so-called altnets hit £1.3bn in 2023, according to a survey of the companies’ most recently published accounts by research group Enders Analysis, which warns the picture will not improve this year. James Barford, director of telecoms, said “2024 might well be worse due to increasing interest costs”.
A report published by Enders Analysis in October said weaker than expected penetration was a critical driver for the collective losses.
Consumer, passion, and specialist publishing is developing business confidence: the industry now has a strategic clarity it has not collectively enjoyed over the last 15-20 years of scattered online traffic-based tactics
Audience payments are now being directly associated with outcomes, benefits and utility—publishers are adopting a collaborative product approach rather than a genius content mindset
AI experimentation is relatively nascent, but 2025 will be a game-changing year for production efficiencies and new product development. Given the print retail and advertising trends and risks, such opportunities cannot come too soon
"2024 was another year where Apple failed to break out a killer new product line," said Jamie MacEwan, senior media analyst at Enders Analysis, a research firm. Failure to turn these futuristic platforms into generation-defining products could have long-lasting implications.
"Vision Pro is too expensive for what it can do," MacEwan said. "It's not yet at a high enough image quality to enable real work such as on spreadsheets, and it simply doesn't have that density of apps and experiences yet."
“Broadcaster decline is slowing down, that is clear,” says Tom Harrington, the head of television at the research service Enders. “It is not as bad as it was, but broadcasters’ video-on-demand services are not balancing the decline in linear TV. Streaming is not keeping up with the viewing decline, the amount leaving broadcasters is still more than material.”
“Outside of the top few the others are kind of bundled in a way that makes them almost like they are free,” says Harrington. “They are just not as valued by customers, usage levels are low, and they have no leverage to put prices up. Netflix is smart. They have now anchored the low cost end of the market with its ad-supported package. Others can’t put prices up without looking expensive, but they are all having to foot the same content costs without Netflix’s scale.”
As Jamie MacEwan, senior research analyst at Enders Analysis, explained: “The benefits like badges, icons, early access and customisation options are more akin to features we see on social apps in China or Japan than the paid tiers being rolled out by Western social platforms.”
“Given that subscriptions doubled in the last year, they could actually be responsible for about half of incremental revenue last quarter — that’s a great story, but one that will get harder to sustain over time,” added MacEwan.
