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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

CityFibre has announced a deal to supply the second largest UK ISP Sky with wholesale broadband services, doubling its addressable target market at a stroke, in a blow to Openreach.

This may be just a foot in the door for CityFibre, but it is a critical one, and puts it firmly in the driving seat for altnet consolidation. There are also positives for VMO2 and other altnets hopeful of an eventual wholesale deal with Sky, and for retail ISPs now that the altnet sector is pitching towards wholesale away from retail.

While this is obviously bad news for Openreach, we see it more as an absence of a potential positive than something that might actually worsen current trends, and there are mitigating positives for the wider BT Group.

“The cost of living crisis is making it harder for customers to afford new handsets – and some customers may not be able to afford the expense of upgrading when they would like to do so,” wrote market watchers at Enders Analysis in a note this week. “While inflation has come down to targeted levels, it will take some time for wages to catch up and for households to feel well off enough to make big purchases again, and so this impact may wane very slowly.”

Market revenue growth was just positive at 0.2% in Q2, as lower price increases were mitigated by some temporary ARPU gains.

Growth is likely to drop negative in the rest of year however, with continued weak volume growth compounded by temporary ARPU gains unwinding.

Pricing structures differ quite widely as regards landline offers and out-of-contract pricing, and all could benefit from adopting best practice, a marginal gain worth pursuing in a tough market.
 

Sony PlayStation 5 and Microsoft Xbox unit sales crashed in the last quarter, despite promotional discounting. Neither company appears able to reverse a clear consumer shift away from fixed consoles. 

Nintendo Switch outsold Xbox and nearly matched PlayStation sales, even with the Switch 2 set to launch in 2025. 

A radical change in hardware strategy and leadership will be the best solution for Microsoft to demonstrate a growth narrative following its acquisition of Activision. Gamescom this month may provide more clues.

Joseph said the AI search market was “hotting up”. “The risk from AI is . . . that general web search as a whole is made redundant by new ways of matching users with information, products and services,” he said. The “big unknown”, however, is whether it can be reliable enough for mainstream use. “AI is stubbornly prone to confabulation,” Teasdale said. “At the scale of billions of queries per day, serious failures are inevitable.”
One of the key points of contention is the removal of proposals for controls on material that is “legal but harmful”. The wording sparked concerns of an incursion on free speech, but critics say the U-turn amounts to a watering down of the rules. “These original proposals were too far-reaching and did have the potential of incentivising platforms to limit free speech online,” says Niamh Burns at Enders Analysis. “But it could be argued disinformation has slightly fallen through the cracks in the end.”