Financial Times
24 October 2016Claire Enders was quoted in an article on the UK’s biggest joint advertising sales operation. Newspaper groups are moving further towards establishing a sales operation to combat the sharp fall in print revenues. National newspaper publishers met this month and agreed an extended period of research into how they can work together more closely and share costs. However, even if newspaper owners signed off on the joint sales plan, it would be unlikely to launch before 2018 as publishers seek to avoid intervention from regulators which would cause further delays or kill the idea altogether. Claire said “People have to think long and hard about a CMA process that will delay the activation of costs sharing and cost cutting measures that are essential for the industry to have a long-term future.
