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Possible buyers range from very wealthy individuals seeking a trophy asset to media businesses looking for something more strategic. “I wouldn’t rule anyone out,” Douglas McCabe, media analyst at Enders, said.

“Don’t expect Apple to sell millions of these – the manufacturing capacity isn’t there, for a start,” says Joseph Teasdale, of Enders Analysis.

“Success will be the early adopters finding new and useful ways to fit the device into their daily lives, and developers building a software ecosystem for it. Failure will be a few hundred thousand Vision Pros languishing in drawers, or being dragged out at parties as a novelty.”

He added “This is going to take a lot of time and money to get right, but the end vision is pretty compelling. Apple’s latest product gives us just a hint of something that could one day replace the other screens in our lives.”

Media analyst Claire Enders said that the parachuting in of the new COO was a “clear sign” of further cost-cutting to come at the broadcaster. “CNN has global scale in news, just as the BBC does but with thankfully a commercial model attached, albeit not the one it once had. Warner Brothers Discovery, however, is making savage cost cuts everywhere due to rising debt costs. Unfortunately, the costs of covering news is rising especially as conflicts multiply.”

Indeed, with the exception of the pandemic when advertisers stopped spending, ITV has seen its revenue increase every year over the past 10 years. “The UK broadcasting ecosystem is unlike any other in the world,” explains Tom Harrington, TV analyst at Enders Analysis. “Most countries have a number of big commercial broadcasters. In the UK there’s just ITV and it is still huge. The number of people watching TV is declining but still there’s nowhere else for advertisers to go to reach millions of people. I’m not saying it’s immune to scandal but there are very few people whose departure would hurt ITV overall – probably only Kevin Lygo, the programming boss.”