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“I think it could be an editorial decision by Fox to tack away from a host that is so pro-Trump,” says Alice Enders at Enders Analysis.

She added “All media organisations in the US are going to have to clean up their act and impose some discipline – they can’t use the First Amendment as a blanket cloak for everything that’s said by their presenters."

The channel is still facing a separate $2.7bn lawsuit from Dominion’s rival Smartmatic as well as a case brought by a shareholder.

“I think it could well be that there is some move to gather the flock, the employees, the hosts and so on together and just say: ‘Look, there are guidelines you’re just going to have to observe.’”

Tom Standen-Jewell, of the media consultant Enders Analysis, told i: “Although TalkTV has been driving engagement across social platforms for [Mr Murdoch’s company] News UK, it still seems reliant on one star man – Piers Morgan – for viewing and in terms of generating headlines.

“The majority of TalkTV’s traffic on YouTube appears to be going to viral interviews on the Piers Morgan Uncensored channel rather than TalkTV’s.”

He added Despite its promotion of in-house journalists, we believe TalkTV is not a comparable funnel to The Sun or The Times; the average consumer is unlikely to be aware that these two national newspapers are owned by one publisher, let alone other brands within News UK.”

Alice Enders, at Enders Analysis, said the fact that English is such a global language will always keep the UK on the front foot.

She added: 'There is also a pool of educated young people who have all the right skillsets.'

But Enders emphasised that the data is more complicated than it first appears as the Office for National Statistics does not provide a detailed breakdown. As well as direct ad sales, it includes conferences and events, making it more difficult to gauge the impact of specific parts of the industry.

“Proprietors entering the news agenda — or at least being seen to do so — is never a winning formula,” said Douglas McCabe, who covers media at the research group Enders Analysis. “The key question is whether it will affect his relationship with KKR, measured by asset reputational damage.”

McCabe said that, for now, the damage “feels containable” but he added: “It won’t have done him any favours.”