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Julian said “This sets Sky on the path of progressively transitioning its subscribers from satellite to [internet] delivery, eventually retiring satellite and saving the associated fixed costs." He suggested this could reduce Sky’s costs by £100m a year and make it easier to appeal to younger customers.
Douglas said “The Mail is unique: it has the most successful print newspaper, and a hugely successful online service, yet the two circles in the venn diagram are surprisingly apart. Pushing them together is a huge organisational and cultural challenge, but necessary from an economic perspective alone. If the Mail has the biggest challenge of all the publishers, it also has one of the media industry’s biggest opportunities.”
DAZN has agreed to buy Eleven Sports, adding two untapped European markets and expanding further into South East Asia in its bid for greater scale
Team Whistle, Eleven’s short-form content production and distribution network, will provide new opportunities for marketing DAZN, especially to younger audiences
Meanwhile, DAZN Bet has soft-launched in the UK—a small first step as it seeks additional monetisation methods for expensive broadcasting rights
Joseph said “For more sophisticated games, we know brands are keen to experiment, as in-game is a chance to get in front of hard-to-reach audiences in an immersive context."
He added “[Y]ou either have custom branded integrations that involve huge investment and a high creative bar for one-off experiences, or you’re sticking virtual posters on in-game ad environments. That looks tacky and there’s none of the attribution you would get with web banners. The data brands get out of gaming platforms is pretty basic: number of visitors to the experience, and from which regions. If you build a custom app then you can measure in-game activity and get the usual analytics, but then you don’t have the built-in audience, and it’s an even bigger development challenge.”
Joseph said “Meta wanted to invest in the metaverse while the core business was still churning out cash, but pressure from its competitors and the subsequent revenue decline means it is now under pressure to clamp down on these rather over-the-top experiments to develop a virtual world that no one wants to spend time in.”
Enders Analysis’ Karen Egan told City A.M. that Niel’s swoop for Vodafone was undoubtedly driven by his firm’s failed bid to buy Vodafone’s Italian unit for more than €11bn (£9.6bn) in February.
She said this, combined with shareholder frustration, was a key driver for the businessman, who also has an expansive portfolio across Europe and Africa.
The pandemic years boosted many businesses selling services on subscription in the UK: work-from-home gave people more time and money to widen the services they enjoyed in the home, such as gaming, entertainment and music, also boosting engagement with trusted news
The cost-of-living crisis dented the number of subscribers to OTT SVOD and news services in Q2 2022. Broadband and mobile are must-have; bundles of services (e.g. Sky’s pay-TV and broadband or mobile) are more resilient; yearly and multi-year contracts prevent churn relative to monthly contracts; and services that cater to passions (e.g. football) are always need-to-have
Subscription (or supporter) media and news services reaped the demand for trusted news through the pandemic, but now face a tough challenge to their toplines from the economic downturn—and also to transition to a sustainable business model for media audiences, while advertisers are also feeling the heat
Enders Analysis’ Karen Egan told City A.M. that Niel’s swoop for Vodafone was undoubtedly driven by his firm’s failed bid to buy Vodafone’s Italian unit for more than €11bn (£9.6bn) in February.
She said this, combined with shareholder frustration, was a key driver for the businessman, who also has an expansive portfolio across Europe and Africa.
Douglas McCabe, CEO and director of publishing and tech at Enders Analysis, estimated the lost advertising could equate to around 15 million pounds ($17 million) a day for TV companies, 2 million pounds ($2.3 million) for radio, 2 million pounds for billboard owners, and 1 million pounds ($1.1 million) for newspapers.
Not all that money will completely disappear, McCabe said. There is likely to be pent-up demand from brands who want to return to advertising at an appropriate time. Many publishers and out-of-home media owners will have received ads from companies looking to pay tribute to the Queen, McCabe added.
He added "They could have sold three or four times more. Demand for newspapers was greater on Friday [September 9] than it has been for many decades, with retailers selling out early in the morning."