According to François Godard, an analyst at Enders Analysis, one option would be to establish a system of progressive amounts over two years, with a sharing of profits and risks. In return, Canal+ could commit to marketing attractive packages, bundled with the rest of its content.
"The bundle is the essential criterion for a good commercial launch: finding all the matches in the same place, as well as entertainment programs to limit cancellations during the year, and especially in the summer," emphasizes the expert.