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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Levy, who has spent over two decades at Sky News in roles across production and journalism, is adamant that the traditional breaking and live product will – to the outside observer at least – remain at the forefront of Sky News’ offering. But, according to Bella Monckon, a research analyst at Enders Analysis, that doesn’t stop the overhaul from being one of the the most ambitious – and progressive – of any major news broadcaster in the UK in recent years.

“It’s really quite an active – as opposed to reactive – move from Sky,” she tells City AM. “There are other companies that have done it [abroad] – CNN in the US for example – but as a UK broadcaster they’re on the front foot.”

YouTube is now the UK's fifth most-used venue for finding news, and a key focus for UK broadcasters and publishers. They made up a quarter of UK trending news videos in 2023, competing with native YouTubers and US broadcasters

We find that YouTube’s algorithms tend to funnel users from news content towards non-news within a few videos. The reverse trend, of non-news to news content, is almost non-existent

We do not find evidence of widespread brand safety concerns impacting advertising on news videos, though publishers still note YouTube is better for exposure and consumption than it is for generating revenue. The ad load is largely in line with other genres

Tom Harrington, of Enders, says that the company’s speed is also a crucial factor. Show trailers start playing in seconds and lags are rare.

“The user experience is probably undervalued in its contribution to Netflix’s success,” Harrington says. “For a lean-back medium like TV, any added aggravation raises the bar of how good your content has to be to make the journey worthwhile.

“There’s an alchemy of a number of things that Netflix does better than anyone else.”

 

Vodafone has announced that it is looking to launch a satellite direct-to-device service with AST Space Mobile in Europe "later in 2025 and 2026", while also demonstrating the first satellite video call in the UK.

The key challenge for AST Space Mobile is scaling up its constellation, with significant uncertainty remaining around their ability to both manufacture satellites on time and the rockets available to deliver them.

Potential for a full mobile broadband service is a key differentiator versus Starlink's text-only service, and if AST can deliver then Vodafone could be first to market in the UK with a direct-to-device service.

The mid-sized UK altnets Zzoomm and FullFibre have agreed to merge, in what looks like an all-share merger of (nearly) equals, both of whom have been struggling to raise finance.

Why did they pick each other rather than the larger CityFibre/Netomnia/nexfibre options? Valuation may have been the key factor, but it has left them still vulnerably low scale with further consolidation necessary.

Much more consolidation is required for the sector to be sustainable in our view, and further financial distress may be required for realistic valuations to emerge.

Hamish Low, an analyst at research firm Enders Analysis, told Business Insider that the reaction to the chip stock sell-off seems "quite overblown" as "being able to use compute much more efficiently," a key claim of DeepSeek's R1 release, "is by no means bad for compute demand."

Enders Analysis' Low made a similar point, telling BI that "DeepSeek is maybe just acting as a trigger point here for much broader investor unease around the returns on Big Tech AI capex and Nvidia's continued rise."

The conversations usually don’t involve much pushback. Podcasters aren’t held to the same standards of accuracy as the traditional press, so there’s little emphasis on fact-checking. “It turns out a huge proportion of younger demographics just don’t care about any of that”, says Douglas McCabe, CEO at Enders Analysis. “The feeling is: ‘I’m getting the authentic voice, and I’m not subject to whatever the agenda of the editorial newsroom is’,” he says.

It’s unclear where the balance between old and new media will resettle. “I can’t see [traditional media] having the same scale of influence and commercial heft in the marketplace in the next five years that they had five or 10 years ago”, says McCabe. “I don’t think that’s controversial. It’s inevitable”.