Bella Monkcom was quoted in City A.M on "Sky News has set off on a premium-first direction. Will it work?"
3 February 2025Levy, who has spent over two decades at Sky News in roles across production and journalism, is adamant that the traditional breaking and live product will – to the outside observer at least – remain at the forefront of Sky News’ offering. But, according to Bella Monckon, a research analyst at Enders Analysis, that doesn’t stop the overhaul from being one of the the most ambitious – and progressive – of any major news broadcaster in the UK in recent years.
“It’s really quite an active – as opposed to reactive – move from Sky,” she tells City AM. “There are other companies that have done it [abroad] – CNN in the US for example – but as a UK broadcaster they’re on the front foot.”