Jamie McGowan Stuart was quoted in The Telegraph on "After making its splash, GB News' audience sinks"
1 July 2021Jamie said "News programmes are subject to more stringent rules than other genres, making it harder to monetise."They therefore deliver fewer commercial impacts than would be expected for their share of commercial viewing."
He added "Revenues are further impacted because advertisers are, by and large, unlikely to request to advertise specifically around news programming, while others would actively avoid it."
