Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Global streamers have expanded their US premium sports coverage, but this will be difficult to replicate in Europe.

The main obstacle is much lower advertising revenues in European sport.

The concentration of European football rights and small pools of buyers mean that premium sports must be retailed on an opt-in basis.

Use of publisher content to train AI models is hotly contested. Unacknowledged scraping, licensing deals, and lawsuits all characterise the publisher-AI company relationship.

However, model training is not the whole story. More and more products rely on up-to-date access to content, and some are direct competitors to publisher offerings.

Publishers can’t depend on copyright to deliver them the value of their IP. They need to track which products are catching on with users for licensing deals to make sense for them, and to ensure their own products keep up with the competition.

Karen Egan, at Enders Analysis, said BT's main focus would be how to recover the vast amounts of cash it has been spending on an ambitious drive to roll out fibre broadband internet across the UK.

'It needs to press ahead with that,' Egan said, adding that the group would want to avoid any 'nasty surprises' arising out of its international BT Global division. Egan agreed Bharti was 'very supportive' of the current strategy and that the Indian giant would likely be 'encouraging the company to digitalise faster'.

Very strong subscription additions in all regions (+16% YoY, to 302 million) drove Netflix's quarterly revenue over $10 billion for the first time (+16% YoY). The advertising push appears to be continuing to dampen ARPU growth, ushering in more price rises

Netflix now has a defined advertising audience that does not watch commercial television—however, for this incremental audience to materially grow, longer-term users must be manoeuvred from the ad-free tiers

Netflix's original content slate has plateaued in major countries. If budgets have to absorb the growth of live content, there will be ramifications on the output of other genres, along with levels of market demand and production costs

Starlink has unveiled its plans for its next-generation satellites, boasting dramatically more capacity than was anticipated, as it aims to bring gigabit speeds to its broadband users.

This rapid growth in capacity poses the risk of a more commercially aggressive Starlink. While this will amplify its impact on the broadband market, it remains a somewhat niche consumer proposition but with additional B2B appeal.

Amazon's Kuiper is gearing up to begin launching its own satellites. While its target of introducing service later this year is likely to slip, Kuiper will bring an important peer competitor to Starlink, and will be the first time that Amazon's retail and marketing heft enters the UK connectivity market.

Analyst Francois Godard at Enders Analysis said it had been impossible to split the group at the optimum point in the cycle for all of the companies, and with its South Africa deal yet to close, Canal+ had suffered.

"Now they have to take their time to explain their business," he said, referring to Canal+.

The market would have a clearer view in the second half of 2025 after a few quarters of results, he said.

Poverty has a negative impact on health in many ways —such as through housing, work, food, tobacco use, healthcare and sanitary costs, relationships, and social life—while social inequality has been shown to have its own, independent impact.

One in five people in the UK live in poverty, including nearly one in three children; almost two million households experience destitution. The life expectancy gap at birth between the most and least deprived areas of England is 9.7 years for men and 7.9 for women; the gaps are larger still in Scotland.

Multibank, an anti-poverty, community-based charitable initiative—which gifts otherwise wasted essentials to those most in need—has the invaluable support of retail and media to realise its impact.

An investor like Saudi Arabia is unlike most market participants, said Gill Hind, director of TV at Enders Analysis, a research firm focusing on the media, entertainment and telecoms sectors. For the kingdom, financial success matters less than the increased visibility for the sports properties it owns, including its top soccer league.

“It’s a very different proposition for the Saudis,” Ms. Hind said. “They’re doing it for different reasons than would be typical for other investors.”

Finally there is the “market failure” model, where the corporation provides only what its commercial competitors do not do sufficiently, such as news and high-brow culture coverage. The problem is that if the BBC is not serving a mass audience it risks swiftly losing public backing. Claire Enders, a media analyst and founder of Enders Analysis, says that every time the corporation tries to scrap a service, it is met with a furore. “They get hundreds of thousands of responses saying. ‘Don’t touch a hair on the head of 6 Music.’”