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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

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Douglas McCabe was quoted in Digiday on "Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads"

15 May 2025

“It’s not completely uncontroversial to say that referral traffic will decline more [as a result of Google AI overviews and AI engines], it’s a question of how much,” said Douglas McCabe, CEO of media analysis firm Enders Analysis. 

McCabe believes publishers are slowly and reluctantly accepting that the incentives of the tech platforms — building people’s habitual use of answer engines, and providing the kind of utility that keeps them within the engines as long as possible — do not align with ensuring publishers get referral traffic. Website monetization itself, he believes, is under threat.

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Karen Egan was quoted in The Times on "Cityfibre in talks to buy smaller broadband rival"

15 May 2025

All Points Fibre has built out its network to 568,000 homes at the end of March, according to estimates from Enders Analysis, the research company. The company reported a pre-tax loss of £35.2 million for 2023.

Karen Egan, at Enders Analysis, said that Cityfibre’s wholesale model means it benefits from well-known brands such as TalkTalk and, shortly, Sky, placing customers onto its network, which “gives it a credible path to towards much higher network take-up rates than those enjoyed by retail-focused altnets”.

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UK/Global Telecoms: The mysterious case of disappearing data volume growth

14 May 2025

The slowdown in telecoms traffic volume growth post-pandemic has persisted for far longer than a simple hangover effect would imply, and has spread from fixed broadband to mobile in many markets

The eventual emergence of the metaverse and/or AI-generated traffic may mitigate this trend, but it is hard to see growth ever returning to a sustained 30%+ per annum level, with around 10-15% likely to prove the new normal

While far from disastrous for telcos, it does have important implications, such as the need to structure pricing more carefully, focus on network quality over capacity, and be more wary of the threat (or opportunity) from MVNOs, FWA and satellite

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Enders Analysis was mentioned in Press Gazette on Australian culture brand Broadsheet ‘weirdly optimistic’ about launching in UK

14 May 2025

Broadsheet was cited as a case study in a new report for the PPA by Enders Analysis called "Rewriting the media playbook".

The report says: “Broadsheet has identified London as the most culturally exciting city in the world right now. There is a litany of small publishers and influencers who cover different elements of the city to different degrees, but Broadsheet believes there is no single dedicated resource focused purely on culture in London

“They aim to appeal to a large target audience of cultural and relatively affluent city dwellers, in addition to a large Australian community for in-built brand recognition.”

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Virgin Media O2: Robust financials, but dipping subscribers

13 May 2025

VMO2 reported solid financials in Q1, with revenue and EBITDA growth both improving and both (just) ahead of full year guidance.

Subscriber momentum however was poor across fixed and mobile, despite customer service improving, with broadband in particular likely to get worse as network buildout slows.

Meeting full year guidance is still achievable, but will likely require a significant altnet slowdown sooner rather than later in the year.

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Temu's challenge to Amazon: Core ecommerce values at stake

12 May 2025

Two-year-old Temu is mounting a serious challenge to Amazon's 20-year-old Prime value proposition. Temu's extreme low prices at the cost of speed threaten to erode consumer perceptions of Prime's value and convenience.

US tariffs and de minimis changes make the UK more attractive as a destination. Greater competition for sales and advertising will continue in the near term as the platforms adjust.

Temu and Amazon spent billions on ads in the UK in 2024 in the battle for buyers and sellers. Smaller brands and retailers may need to boost brand advertising to fend off the platforms.

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