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Gill said “It is difficult to regain all the audience that the BBC once had, but they will make some inroads into attracting 16 to 34s again, and then the hope is that those viewers might move over to watch something on BBC1 or BBC2.”

Yet surely the young are all on streaming platforms? Gill warns: “There is a common media assumption that all young people are like the university-educated, London young — and it’s not the case. TV is still viewed.” Programmes such as ITV’s I’m a Celebrity . . . Get Me Out of Here! still perform strongly with young audiences.

Alice said this dynamic is undoubtedly at play in the case of Rogan, who signed a $100m (£75m) exclusivity deal with Spotify back in 2020. “He’s their baby and Spotify doesn’t really have a choice between Young or Rogan."

“Like a Netflix model, Spotify commissioned him, gave him a platform, and he therefore drives a lot of usage for the service. The choice is clear.”

She added “To be honest, Joe Rogan himself is the issue here and the use of his podcast as a political platform. I would imagine that Spotify is currently having a serious conversation with him about hijacking the opportunity it has given him.”

Karen said the joint venture would have to offer a better price than BT Openreach to ensure it attracted enough customers. “BT Openreach will become a competitor in a short timeframe,” she said. “It’s difficult to see how the financials stack up.”

Karen said Cevian could call for Vodafone to sell down its stake in the phone masts business Vantage Towers.

Egan also speculated that Cevian could seek improvements in the German cable business. “They massively overpaid for it and there’s a question mark over whether they should replace it with fibre — that will be very expensive."

Niamh said “In a lot of cases we don’t really know what kind of content is actually harmful, how harmful it is, or how widespread it is."

Trying to legislate before we understand this is likely a fruitless task. Part of the problem is the labyrinthine workings of tech giants like Meta or Twitter to be able to “fight” against its safety issues.

Alice said “It’s positive when traditional media companies are willing to experiment. The brands that experiment are often the ones that find new ways to engage with their audience.”