Joseph Evans was quoted in The Times on "What I learnt from the week I swapped TV for YouTube"
14 January 2022Joseph said “18-24s spend something like three times as much time on YouTube as they do on TikTok. t’s a beast. The reach is really extraordinary. It’s the biggest site on the internet, with more than 90 per cent penetration in every age group we have data for, which is 18-plus.”
