Gareth Sutcliffe was quoted in City A.M on "Why is Netflix jumping into the cloud gaming market?"
16 August 2023Gareth Sutcliffe, senior games analyst at Enders explained to City A.M. that Netflix’s foray into game streaming is “a natural progression for them”.
“They need to address the TV audience and they intend to do that without requiring an expensive console which is an enormous barrier to entry for many.”
Sutcliffe said Microsoft and Netflix “share a similar vision”, of low cost access to a wide library of games via subscription without the need for expensive hardware.
However, rival Sony “couldn’t be further away from that”, he said, adding that their need to discount PS5 in the UK shows that “lowering cost is vitally important”.