“What’s best for the BBC is to have a reset and address these issues,” said Claire Enders, a media analyst in London. “For the BBC to manifest political bias is the most dangerous thing it could do in this world.”
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Claire Enders was quoted in The Daily Mail This is Money "Sky plots ITV break-up bid that could transform UK television"
10 November 2025Claire Enders, of Enders Analysis, said: 'It would be a transformative move by Sky and ITV and it would potentially be a very good fit. It is a daring and very brave move.'
But she suggested it may take 18 months to reach an agreement and get the deal past regulators, with the combined company having a 70 per cent share of the TV advertising market.
Tom Harrington was quoted in The Telegraph on "Independent era comes to an end as ITV holds talks to go American"
10 November 2025Tom Harrington at Enders Analysis says: “There certainly could be remedies, but there is a growing acceptance that the market needs greater collaboration and efficiency to stay resilient – this will aid the argument for consolidation.”
Tom Harrington was quoted in Deadline on "Analysis: Sky’s ITV Bid Is A Head-Scratcher For Some, But There Is Logic To The $2B Deal"
10 November 2025While there is crossover between the ITV audience and Sky subscribers, Tom Harrington, Head of Television at Enders Analysis, said the broader audience will be a much better sell to advertisers. “You’d be enormous in a shrinking market,” he added. “If you have a declining business in many ways and combine it with another [declining] business then suddenly you look a lot bigger. That is better, even if putting them together won’t really arrest what they are facing.”
Tom Harrington was quoted in BBC News on "ITV in talks to sell television business to Sky"
7 November 2025Tom Harrington, from Enders Analysis, said: "It would be unlikely for current shows to leave ITV as there will already be agreements in place."
But splitting the two businesses could make it less likely for new shows to appear on ITV, he added.
Mr Harrington said ITV Studios itself was a "very desirable operation" that was "unencumbered by a legacy linear [TV] business".
Claire Enders was mentioned in the Financial Times on "Sky in talks to buy ITV television business for £1.6bn"
7 November 2025Media analyst Claire Enders said a long regulatory process was likely but that a deal would strengthen both public service broadcasters and prolong the mass advertising market.
Gill Hind was quoted in The Independent on "Why Sky wants to buy ITV’s television business"
7 November 2025Gill Hind, managing director and director of TV at Enders Analysis, suggested this could particularly impact streaming.
She told the PA news agency: "ITVX is growing but is still behind iPlayer and Channel 4 in terms of how many of the channels’ viewers use the streaming service.
“There could definitely be streamlining crossover opportunities with Sky able to make their programmes available to ITVX users who wouldn’t usually access their shows." She added that sports coverage could also see shared rights across public and paid-for channels.