François Godard was quoted in Les Echos on "American channel Fox enters the streaming battle"
22 August 2025"Fox couldn't stay away from this market, while cable has declined significantly. But it came cautiously: while SVOD players were fighting with billions to win subscribers, Fox was making money," points out François Godard, an analyst at Enders Analysis. Nearly half of Americans watch content via streaming (47.3% according to Nielsen data in July, including YouTube), far ahead of cable (22%) and traditional television ("broadcast") (18%).
"The logic is probably to be more present in packages than in direct subscription sales. And that's where they can be most successful," says François Godard.