the Financial Times
11 April 2014Douglas McCabe was quoted in an article regarding Kiosked, a Finnish start-up company who are implementing their technology on several UK newspapers, which scans content on a web page to work out the most relevant advertisements to display. Douglas said that online publishers have "no choice" but to move beyond traditional display ad formats, adding that the UK market for affiliate marketing is worth about £1 bn a year and growing at a double-digit pace. "You can't simply keep using what is effectively a display advertising print model in digital."
