Radio New Zealand
21 November 2013Alice Enders was quoted in an article about the Elvis Presley brand being sold to New York-based licensing company Authentic Brands Group, which also handles the image of Marilyn Monroe. She said "Elvis benefits from having fans all over the world and those fans are very, very devoted to the King of Rock and Roll. These people will go all the way to Graceland - it's that fan base that you keep re-energizing."
