François Godard was quoted in City A.M on Why Premier League has opened door to a ‘Netflix of Football’
25 November 2024The Premier League’s international media rights are now worth more than the domestic rights, so taking over their sale “may be a clever move”, says Francois Godard of Enders Analysis, but he believes they still need broadcasters.
“I don’t see D2C [direct to consumer] as the future of football. Maybe it’s an option you can use in certain markets” as leverage to derive bigger bids from media companies, he adds.
Another major trend in US sports is for long-term partnerships between leagues and broadcasters, which encourage the latter to invest in promoting the former.
“I don’t believe the NFL and NBA D2C platforms are a substitute for sales to broadcasters,” says Godard. “They are a nice tool and a way to reach core fans.”