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Joseph said that TikTok came at the “perfect time” for publishers during lockdown. “They [publishers] were scrambling to find an alternative way to reach readers once book shops were closed from lockdown."
“The TikTok algorithm is famously good for connecting people with the niches people are interested in and it is great for visual mediums, making books an art form."
Meta presented mixed results against low expectations, with its ad business a concern in the age of privacy.
Reels is at the core of the company’s strategy to win users given heightened competition, but its monetisation challenge persists.
Meta spent $3.7 billion on its metaverse gamble in the quarter. A higher-end device will help address strengthening enterprise demand for VR headsets, but the route to profitability remains unclear.
James said “It makes sense to launch their most advanced new products on EE only, as this brand has more of an innovative edge to it, and launching everything across multiple brands would be time-consuming and confusing for customers. They have already been doing this to some extent but no doubt they will want to accelerate innovation going forward."
“Having said this, it would be very hard to maintain such a large customer base on just one brand, so I expect the BT and Plusnet brands to continue and still be supported by marketing campaigns."
Alphabet’s growth slowed in Q1, but search remains the premier advertising product: protected against privacy changes, and poised to grow on a return to travel.
Investors focused on YouTube’s disappointing growth. Its exposure to brand advertising has slowed it relative to search, and it now has to compete with an increasingly formidable TikTok. User subscriptions could be a hidden strength.
The US remains the core of Alphabet’s business as uncertainty and energy price jumps hit Europe.
GB News’s average daytime viewership is less than a quarter of what its stated goal was before launch, says Tom Standen-Jewell, of Enders Analysis. However, he adds that this suggests there is no “untapped partisan TV audience” in the UK, which is bad news for TalkTV too.
Joseph said “You can see the argument that maybe it’s actually not good for a widely used platform to be moderating in order to create the best environment for corporations to advertise."
“We could see Twitter relying less on advertising altogether,” Evans says, suggesting the platform could move over to a subscription model. That being said, he doesn’t believe much will change on the product side.
