Tom Harrington was quoted in The Hollywood Reporter on "Netflix Tries to Monetize Password Sharing, But Will It Work?"
25 March 2022Tom said it may be difficult for other streamers to follow Netflix as easily in monetizing account sharing, even if it does seem inevitable. “Other streamers do not have this strength, with churn much higher and value more tenuous, but this is the direction of travel that they want, will and need to go."
He added “Of, say, the 15 to 20 percent of users that are getting the service for free, some will subscribe or bolt on to the account they are currently leeching off. Few of the paying subs will unsubscribe, with their immediate value remaining the same. A clampdown will be a net positive for Netflix.”