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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Claire said "The licence fee actually does act like a subscription. It's just a universal subscription and it's for a different kind of service all together to Netflix. It is public service broadcasting."

"I think it's very unlikely that that system will have run to the end of its road with the public. The BBC is right to offer its services free of charge universally."

 

Arrived discreetly in Europe by targeting small sports and "saying that it is content to be number two", DAZN "surprised" observers in March 2021 by taking "an important position" in Italian football with Telecom Italia , believes François Godard , analyst at Enders. 

“Since then, DAZN has established itself in the main markets, in particular by seizing the opportunity of partnerships with distributors such as incumbent telecom operators, who want to invest less [DAZN is allied with Telefónica in Spain, Ed], explains the analyst. In France, it would be logical for DAZN to buy BeIN, which has returned to profit since its distribution partnership with Canal+. 

Claire pointed to the technical complexities of a subscription system, and repeated an old adage that whilst the licence fee wasn’t perfect, it was “the least worst option” for the BBC. Looking at the institution itself, she said the BBC “has an authority and ethos that the world knows and understands”, and believes it is paradoxical that the Conservatives are looking to “undermine” it.

She added “Taking away the licence fee is tantamount to destroying the BBC.”

There are just under eight million adults in the UK who only have access to free-to-air television, relying on it as a vital source of entertainment, information and company

These viewers watch much more television, and depend heavily upon the diversity and quality of content delivered by the BBC and other public service broadcasters

Without further support for PSB content in all genres, for all audiences, there is a risk of leaving millions of people out of ever-rarer shared cultural conversations, speeding up feedback loops of viewer decline, and losing the core public value in the ecosystem as a whole