The Financial Times
17 December 2010Heralding the simultaneous launch by Rupert Murdoch and Sir Richard Branson of iPad-only publications (Why the iPad should rival the web), the FT suggested that both announcements simply reflected a "bigger debate about whether companies are balkanising the web to gain economic leverage".
The FT argued that a tablet "restores the advantage of depth over breadth" and in making use of such technology "an edited in-depth publication has a better chance of competing with the atomised, open-source information flow of the open web". However, the article conceded that many people are happy to live in the world of free, distributed information and will prefer it. Benedict Evans was asked for his view. He said: “If you think that the day of the editor deciding what you read today is dead then these apps will fall apart.”