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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

We expect UK online advertising to reach £3.56 billion this year overtaking TV ad spend which we estimate will be £3.39 billion, making the internet the UK’s largest single advertising medium, accounting for over 19% of total expenditure

UK commercial radio revenues increased by 6.7% in Q1 2008 year-on-year, resulting in four consecutive quarters of growth for the first time since 2004

Consumer take-up both of DAB receiver hardware and of listening to digital-only radio stations has been slow, in spite of considerable investment in content and in transmission infrastructure for the platform by the BBC and commercial radio since 1995

Digital TV growth has consistently exceeded expectations since the launch of Freeview in October 2002, while 2007 saw a record annual increase in digital TV homes reception from 72.0% to 82.3%. These forecasts update our previous forecasts of DTV platform growth issued in December 2007 (see UK DTV Homes Platform Forecasts: 2003-2017 [2007-116]), taking into account the very strong final quarter of 2007 and recent market developments

France’s Council of State gave the green light to the draft law on ‘Creation and the Internet’, to combat internet piracy of content. If it completes the final hurdle of adoption by the Parliament, most likely in the autumn, France could become the first country to adopt a three-strikes rule to disconnect file-sharers

European revenue growth improved by a whole percentage point this quarter, jumping to 2.2% from 1.2% last quarter. Most of this (0.7 percentage points) was due to a reduced regulatory impact, and this should continue to improve throughout this year, with the impact due to drop from about 4% to less than 1% by early next year

Having acquired national broadcast TV rights for premium content, France Télécom’s Orange TV will launch on satellite on 3rd July and introduce subscription football and film and series services from August, in a first for a major European telecoms incumbent