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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

 

KPN noticeably improved the performance of its domestic fixed line business in its full-year 2008 results, with revenues close to stabilising, and positive EBITDA growth of 1% indicating a turning point in the profitability of the Dutch division

Dutch broadband penetration is close to saturation, so KPN’s revenue growth potential will shift from broadband to adoption of next generation access services and subscriber upgrades to higher bandwidth and digital television

KPN, however, is taking a cautious path on NGA. FTTH deployment will depend on local conditions, notably availability of financing from landlords and municipalities, household density and average revenues. FTTC/VDSL is for areas where returns will be lower. ‘Mass market’ deployment will be decided in H2 2009 depending on consumer adoption

 

 

In Q4 2008 Iliad added 100,000 subscribers in a slowing French broadband market

A restructured 4th 3G licence call for tender is now expected in March, with a cost of €206 million for a 2x5MHz spectrum block, which Iliad is expected to bid for

We remain sceptical that Iliad will earn a return from this, with the 3G-only business model challenging even with a reduced licence cost and restricted network rollout

 

UK Internet Trends

20 July 2010

Driven by growing broadband connectivity, the internet continues to gain share of media consumption and advertising at the expense of traditional media, hit by the double whammy of substitution to online and deepening recession

In the near-term, the recession will be the dominant factor across many business sectors. The enclosed presentation highlights key online trends in the UK and our current forecasts for internet advertising in 2009 and 2010

There is a reasonable chance that, by the middle of 2010, Ofcom will introduce regulations concerning the availability and pricing of wholesale premium movie and sports content, as outlined in its third pay-TV consultation released on 26th June 2009

The Ofcom wholesale remedy proposals are likely to provide rival retailers to Sky with modest benefits in new customer acquisition and customer retention in the first three years, whilst opening up the prospect of wider competition as the broadband infrastructure develops

The complexity of the wholesale pricing issues being addressed by Ofcom may yet stand in the way of achieving an effective “must offer” wholesale remedy

To coincide with the Digital Britain Report, the Office of Fair Trading (OFT) released its report on local media merger rules, confirming their application to newspaper consolidation although, perhaps significantly, it will ask Ofcom for “views... arising from its understanding of media markets”

Costs of compliance with the merger regime will remain a very significant barrier to consolidation of newspapers, especially for local newspaper titles serving small catchment areas, and we anticipate no appetite for engaging with the OFT

If local newspapers cannot consolidate further in the near future, the recession and ongoing structural shift to the internet will force title closures and job losses and also weaken local economies. The supply of local media to communities will be impaired to the detriment of democracy and plurality

Vodafone (and others) are reported to be interested in acquiring T-Mobile in the UK, but any such merger would be likely to face significant barriers from regulatory authorities

This achievement would be moderated by ‘integration leakage’, i.e. increased churn caused by customers leaving who were initially attracted by an aspect of one of the operators that disappears after integration, but the net result should still be positive for the JV

The remaining UK operators will benefit both from this churn and the reduction in competitive intensity associated with five players dropping to four. While all the operators may win, UK consumers might lose, with regulatory clearance thus still far from certain

 

This report contains the 2009 edition of our annual review of UK mobile user trends, based on a survey of 1,000 adults

We look at handset ownership, replacement trends, handset manufacturer choice, network operator choice, 3G handset ownership, usage of existing services such as photo-messaging and the mobile internet and, finally, interest in new services such as mobile TV, datacardsand femtocells

VOD edges forward

20 July 2010

This report sets out our views about current trends and the longer term potential of Video on Demand (VOD) services in a world of converged TV and PC applications

Contrary to views expressed in the Digital Britain Final Report, we think that the non-linear on demand world will develop very slowly, with VOD applications unlikely to achieve more than 5% share of total TV viewing in ten years‟ time

We project that VOD use will achieve 2% of total TV viewing by 2013, some £300 million in total pay revenues and a little over £100 million in spot advertising revenues