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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Overall reported year-on-year growth for the top 5 markets recovered in the quarter to December after a significant fall in the previous quarter, rising from 0.2% to 0.8%

However this movement was entirely due to the improving regulatory landscape which reduced the negative impact on growth by 0.6ppts in the quarter, particularly due to less pressure on growth from last year’s roaming cuts, which we estimate reduced reported growth by 1.3ppts this quarter vs. 1.9ppts last quarter

Stripping out these negative influences, and our estimate of underlying service revenue growth for the quarter is flat at 2.2%

UK Digital TV (DTV) growth has finally started to slow significantly. By the end of 2008, 86% of TV homes and 91% of the population living in TV homes had DTV reception on one or more sets

Almost the only growth now is coming from the satellite sector, as Freeview digital terrestrial TV (DTT) reception reaches its upper limit prior to the full commencement of digital switchover (DSO) in spring 2009. This will see the digital technical household coverage of the main PSB channels extend from 80% to 98.5% by the completion of DSO in 2012. These forecasts update our previous forecasts issued in June 2008 (see UK DTV Homes to 2017 June update [2008-62])

 

Leading pay-TV operators Sky and Virgin Media (VMed) have shown little sign of recessionary damage in 2008 and the outlook for Q1 2009 remains positive. Difficulties are apparent at complementary pay-TV service provider Setanta

Ofcom’s pay-TV investigation enters its final stages in 2009. Ofcom faces a formidable challenge to devise a workable wholesale must-offer solution for premium film and sports content that fosters competition across all platforms

With prospects fading fast of a VMed sale of its UKTV and possibly VMTV assets to a BBCW/Channel 4 joint venture, Discovery looks an increasingly suitable candidate, as competition concerns could arise if Sky was the chosen partner

NGA in Italy

20 July 2010

This report concludes our series of country reports (France, Germany, the Netherlands, Spain and Sweden) on next generation access on the Continent

Although Italy boasts the largest FTTH network in Europe, it is the least propitious market for new NGA plans among those we have surveyed. Telecom Italia has no specific plans for NGA, precluded by its level of indebtedness, and neither does any of the altnets

Because Italy does not want to be ‘left behind’ on NGA, a public/private partnership dedicated to building local FTTH networks for wholesaling to service providers is likely to be created in the near future. Its initial focus is likely to be denser city centres, where broadband penetration is high, and pockets of demand for FTTH-based applications can be located

Iliad, now France’s number two broadband provider, will increase total revenues by 10% per year by 2012, mainly by growing its subscriber base (rather than ARPU) in a market however rapidly reaching maturity

Excluding mobile, the EBITDA margin could rise by five percentage points to 40% in 2012, but a mobile launch in 2011 would pare the margin down to 32%

Funding both the fibre-to-the-home and the mobile network capex commitments could compress Iliad’s cumulative cash flow to just €168 million during 2009-2012, thus requiring new financing or a minority partner in the mobile venture

Another strong quarter of pay-TV subscriber growth, marked by record Sky+ HD sales, indicated continued resistance to recessionary pressures, supported by flat costs other than those associated with accelerated HD take-up

Results for the telecoms business again displayed strong volume growth in an increasingly difficult market. But original guidance for broadband subscribers, breakeven and standalone IRR looks challenging

Although the recession may yet take its toll on subscriber growth, the final outcome could work to Sky’s advantage due to the severe revenue losses being experienced by the free-to-air advertising sector. Constraints imposed by regulatory intervention remain a possibility, but unlikely to make a material difference over the next two to three years

As the UK recession deepens, economic factors are now dominant in the revenue growth of ad-supported media industries, as well as mobile and, to a lesser extent, fixed line telecoms industries – our subscribers will start receiving our informed research on economic issues

Faster GDP decline in Q1 2009 than in Q4 2008 indicates that the economy has yet to reach a bottom – expect downgrading of the Government, Bank of England and independent forecasts for 2009 GDP growth, with a 5% decline at the low end of the range

Our central case continues to be of a decline of GDP in 2009 of over 5% consistent with an 8% peak-to-trough decline for GDP, with a risk of deflation in the medium term

 

Google UK delivered solid performance in Q1, with gross revenues up about 8% YoY to £440 million; however, the huge growth of previous years has ended, due to a combination of recession and growing maturity in search

Key verticals (finance and travel) are being impacted by the downturn, but Google should continue to benefit from the secular shift of advertising to online and increasing advertiser focus on measureable ROI

We now estimate that Google’s UK gross revenues will rise by 4% this year to £1.66 billion, supported by volume growth in search, with little contribution from display and mobile still firmly rooted in the experimental phase