Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
According to research from Enders Analysis, the UK has become the most “efficient” market for Netflix under Mensah’s watch, meaning that a high proportion of its original programming becomes a hit. Adolescence, for example, the psychological crime drama starring Stephen Graham, filmed in Yorkshire and released in March, has become a global smash.
“Both the substantial slowing of alt-net’s build plans, and now VMO2 coming to a similar view, is very positive for Openreach and we expect to see that positively impact Openreach numbers before the end of this year,” says Karen Egan at Enders Analysis.
The French league and DAZN have come to an agreement to end their media rights contract after one season, with the league now having had four main broadcast partners in five years.
DAZN claims the league failed to protect its ‘exclusivity’, resulting in high piracy. Ligue 1 blames poor execution.
Without a main broadcast partner for next season, Ligue 1 is exploring the idea of creating its own direct-to-consumer service.
Disney continued to grow profitability across its three segments, even as streaming subs and revenue remain stagnant. Stoked by Trump-uncertainty, headwinds could have ramifications for leadership succession planning
Challenges to Disney+ engagement may not yet be impacting subscriptions but it will compromise the fame of core IP assets and therefore monetisation opportunities
Green shoots are finally emerging from Disney's games strategy with Disney+ entering Fortnite
“The centrality of the website is declining for many brands.”
That is one takeaway from a new report by Enders Analysis, presented by CEO and director of publishing and tech Douglas McCabe at the PPA Festival Wednesday morning.
“The website itself is no longer the primary destination for consumers as it struggles to meet expectations while AI erodes publisher monetisation,” the report concludes.
As McCabe outlined, the “death of the website” appears nigh as media brands compete in an “asymmetric battle with the creator economy”; personalised, algorithmic social platforms are now a primary means by which users find information online.
Enders Analysis found that half of all publishers have reported at least some search traffic decline over the past year. Their report described AI overviews as “cannibalising website visits”.
The findings were revealed by Enders Analysis, a research company, which attributed the falling number of click-throughs to “an onslaught” from social media platforms and artificial intelligence summaries produced by search engines.
Half of publishers polled reported a decline in search traffic over the past year.
“Search traffic is no longer a given,” Douglas McCabe, a media analyst, said in the Rewriting the Media Playbook report.
“Many publishers have used their websites to replicate the article format. But the website itself is no longer the primary destination for consumers as it struggles to meet expectations, while AI erodes monetisation.”
“Publishers are losing visibility and value as their content is used but not rewarded,” McCabe said.
The company’s share of the UK broadband market has fallen to 11 per cent, from 14 per cent in 2022, according to research by Enders Analysis.
Karen Egan, head of telecoms at Enders, said altnets had pushed broadband prices to “uneconomic levels” in the UK.
“TalkTalk, in particular, has been at the sharp end of this pressure as both the altnets and TalkTalk appeal to the lower end of the market,” she added.
TalkTalk’s market share had declined to 11 per cent in February, from 14 per cent in 2022, according to analysis by Enders, the telecommunications research specialist.
The erosion of the website’s centrality, and the rise of creators and influencers generates multiple challenges for media –people’s choices have grown enormously. This report highlights consumer behaviour: what people trust and value.
Through a series of case studies we demonstrate people’s needs are resilient: helpful and convenient services with personality that can be trusted, all enhanced by strong community.
Media brands continue to play a critical and trusted role for people to navigate marketplaces, interests and their work life. The role of product –and by extension, the leadership and structure of product development –has grown in importance.