Tom Harrington was quoted in The Hollywood Reporter on "Streaming Services Are Raising Prices, So Why Is Netflix Dropping Them in 100-Plus Markets?"
24 February 2023Enders Analysis’ Tom Harrington described the price changes as the next evolution for Netflix’s pricing following the launch of cheap mobile-only plans in some international markets. “It’s the next step in creating a nuanced, bespoke approach to pricing on a country-by-country basis – a far cry from how the product was pitched after the global rollout stage, where in many countries it was extremely expensive, uncompetitive against very cheap local streamers and only accessible by (their words) ‘western-oriented elites’,” he told THR.