Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Service revenue growth was up just 0.1ppts to 2.0% this quarter, as price rises in the UK and the peak of the roaming boost offset weakness elsewhere.

Price increases to combat inflationary cost pressures are gathering momentum—a potential revenue cushion as roaming tailwinds diminish and challenging economic conditions weigh.

Vodafone is battling strategic issues in most of its main markets—significant change in strategy will be required from the new leadership.

 

For François Godard, senior analyst at Enders Analysis, the reason for this discrepancy is to be found in the platform's ambition to compete with players like Netflix. "Salto, it was a mistake from the start. Its shareholders are free channels for which the challenge is not to replicate Netflix. How to finance original content with a million subscribers and at very low subscription prices? down ?" Salto is losing money, generating around 50 to 60 million euros in revenue and 180 million in gross losses for its shareholders, according to Les Echos. "The only ones to do this in Europe are Canal+ and Sky. These players have a much greater economy of scale, offering sport and the services of other platforms as aggregators," he continues.

Sports orgs are looking for ways to engage their total, global fanbase, leading them to explore virtual interactive sports experiences.

Sport is well-placed to overcome many of the obstacles in the way of the metaverse. In particular, many of the asset development and experience design issues are much closer to being solved than in other verticals.

There are different routes to a true sports metaverse, with the most promising being expanding existing sports simulation games. Crypto, NFTs, and social gaming platforms are largely distractions.

Mobile service revenue growth rose to +6%—its highest level in over a decade as price increases fed through and roaming picked up.

However, there were early signs of a worsening economic environment: handset revenues and contract volumes were subdued and churn popped up for most operators.

Growth may soften from here as the roaming boost subsides and economic conditions worsen, but price rises of up to 15% in the spring could provide more resilience if fully implemented.

Other observers worry about the potential impact of increased streaming viewership on ITV’s traditional core networks business. ”We are confident that (ITVX) will be a step change for ITV’s online engagement, however, we believe that ITV may be understating its potential cannibalization of linear,” Enders Analysis analysts Tom Harrington and Gill Hind argued in a Nov. 9 report.

“It has been refreshing to see ITV publicly talking down its current streaming service, the Hub, picking at the failings — its clunkiness, dated feel and lack of content — that have been obvious to consumers for years,” the Enders Analysis duo wrote. “That nothing was done about it sooner was clearly due to mitigation of linear cannibalization and the relative difficulty of monetizing online audiences. If ever there was a sign of a tipping point in the decline of linear, it is this: the least tech-minded broadcaster pushing hard into streaming.”