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Apple's News and News+ service to iOS users in the UK, US, Canada and Australia has attracted many ad-funded and paywalled news publishers since its launch in 2015

Publishers’ 'opt-in' to its walled garden environment to reach underserved demographics on their own sites and raise brand awareness, and more recently, take advantage of the reduced commission on subscriptions sold through the App Store, with Apple taking 15% instead of 30%

For Apple, the priority is to improve the user experience, ultimately driving sales of iOS devices, although its engagement with news is only a minor source of revenue compared to games. We regard Apple News as being mainly a device to buttress its reputation in those selected markets where it faces political and regulatory pressures, explaining its limited geographic roll-out

The cost-of-living crisis facing the UK economy notched up a gear in April, with a shock 9% CPI reading due to the home energy price cap increase; the May reading of 9.1% implies ongoing real income declines. The World Bank warns of the largest commodity shock in 50 years as a result of Russia’s invasion of Ukraine—with prices to remain elevated for 2-3 years

After the pandemic widened social inequality between B2B workers able to accumulate savings through work from home (WFH) and B2C workers who had to continue commuting, the home energy and petrol price crisis is again disproportionately impacting low-income households that cannot WFH

While the UK could find itself in a mild technical recession in Q2 and Q3 2022, base effects from the lockdowns in the first half of 2021 are certain to produce a higher annual level of GDP for 2022, with the OECD forecasting 3.6% growth, although it also predicts GDP will stagnate in 2023, with significant risks to the downside from further energy supply disruptions