Julian Aquilina, Senior TV Analyst at Enders Analysis, points out that younger people could end up watching broadcaster-produced content without realising it. “If they’re not in the habit of going to the BBC or ITV as their first port of call, but instead they’re defaulting to Netflix or YouTube and seeing what is being recommended, then that’s a cause of concern for broadcasters."
“There are certain genres which are going to lend themselves better to the live broadcast TV experience, and that will continue into the future,” continues Aquilina. “So yes, the broadcasters are probably going to lose more audiences over time, but there’s always going to be a base level which people need to go to broadcast TV for their viewing.”