Homepage

Tom said "Now you have a situation where there is enough progress being made in the technology that podcasts are picking up real momentum. Advertisers now have access to detailed targeting and attribution techniques, are prepared to pay more for podcast ads, and see the medium’s potential to reach large numbers of sought-after audiences."

He added "Audio platforms are racing to expand into podcasts. Whereas you used to see most podcast demand from smaller advertisers, now larger advertisers all want to buy podcast ads. It’s not just mattress start-ups or subscription meal kits anymore."

Claire said “No one in their right mind would attempt this… It’s a gigantic force in France.” If privatized, Enders suggests billionaire businessman and media titan Vincent Bolloré would be the beneficiary.

The government has always “welched on their commitment to France Télévisions… France Télévisions has always been absolutely 100% achieving and exceeding its regulatory envelope and the government has systematically for 15 years been doing the opposite.”

Niamh said “The larger platforms like Meta are scrambling to catch up with the TikTok offering. Products like Facebook Reels are a real copycat product."

Calling TikTok “the platform of the moment”, she explained the real challenge for social media players is being able to monetise on this redirected ad spend on this notoriously difficult short-form video form.

Abi said “[Future] is essentially the poster child in the magazine media sector for . . . managing to grow in the context of a declining and struggling industry."

Jamie said “Some young people have switched off Facebook entirely. In the UK, 18-to-24s spend as much on TikTok as Facebook, Instagram and WhatsApp combined. There is rampant competition for time. TikTok is the one growing fastest right now, and has scale, it’s the one to watch.”