Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
Online advertising in the UK, Germany and France proved to be extremely resilient in 2002, despite a difficult advertising environment generally, victim of the soft economic conditions in Europe. Based on interviews with industry players, this report identifies the changing environment for online advertising and prospects for 2003.
Freeview is the most successful Digital Terrestrial Television service in the world. But, despite its success in attracting purchasers, it will not manage to lay the basis for the proposed analogue switch off. Not only is it attracting very small amounts of viewing to its digital channels, it is also not overcoming the resistance of large sections of the UK population to digital television.
This report examines the revenue potential of Direct interactive TV advertising (DiTV) for BSkyB and other UK channels. This advertising format exploits the technology of BSkyB's Digibox to provide the viewer with a means of directly responding to advertising campaigns featured on the television. As the gatekeeper to the Digibox, this report confirms that BSkyB will gain the most from the development of the market for DiTV, collecting up to 80% of the revenue generated.
Wanadoo just reported its H1 2003 results and the FY 2003 Group EBITDA target looks well in hand thanks to the outstanding performance of the directories division. The performance of the Internet segment has been less satisfactory for two reasons: Wanadoo France is facing stiff competition from Free on the 512k DSL segment; and Freeserve in the UK and Eresmas in Spain have seen very slow subscriber and revenue growth due to barebones customer acquisition activity. Wanadoo will be ramping up DSL customer acquisition activity from September onwards to achieve Internet segment targets and may reduce prices in the UK.
Last week Enders Analysis interviewed David Elstein. Elstein is leading a team attempting to put in place a new management at ITV in the event that the merger is allowed by the Competition Commission. This note carries his views on the remedies likely to be imposed by the Commission and also on the scope for cost savings and improvements in business strategy at the merged group.
This report looks at the characteristics of today’s UK broadband users in order to understand (a) likely future trends in subscriber numbers growth; and (b) how usage patterns vary between broadband and narrowband customers. We carried out a large piece of market research during the summer and the results are presented here.
The severity of the issues facing the world recorded music business is becoming clearer by the month. As a result, our concerns about the future of music business have increased over the last year. In this report, we examine the individual components of the revenues of the industry, including sales of physical formats and legitimate downloads.
The UK cable sector is now hardly covered by investment bank analysts. (It may be impossible to find anyone who isn’t tarnished by having a previous ‘Buy’ recommendation on the stocks.) But since NTL’s return from its near death experience, its share price has performed extremely well. This note takes a close look at the fundamentals for UK cable.
In this report we compare the mobile markets and operator business models in Western Europe, the US and Japan. We examine the main differences, and judge whether convergence is possible or likely.